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Builders Invited to Focus Groups on Products and Materials
The NAHB Research Center is seeking feedback and opinions from the nation’s builders to help improve the affordability, performance and quality of U.S. homes.
During the 2008 International Builders' Show in Orlando, Fla., the Research Center will be hosting focus group sessions to draw on the experience of builders and other residential construction professionals to provide key information to help shape manufacturers' products.
Remodelers and trade contractors are also encouraged to participate and voice opinions on new and existing building materials.
The IBS focus groups will provide participants an opportunity to preview new products before they are made available to the public, modify prototypes to meet specific needs, influence those who can affect change and benefit from a unique networking and educational forum.
Feedback from participants is evaluated to help manufacturers shape the design, development and marketing of new and existing products and materials upon which building professionals rely daily in the field.
Focus groups will be held Feb. 13-15 at the Rosen Plaza Hotel, which is adjacent to the Orange County Convention Center.
Participants will receive a cash incentive in exchange for their time. Sessions are filling quickly and registration is required to participate.
Interested builders and trades should contact Ronda Oglesby at 800-638-8556 x6262 by Feb. 1.
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