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Register for Free Sales and Marketing Audio Conference
 Industry veterans who have been through market shifts in their careers will discuss what sales and marketing changes should be made in order to thrive in today’s market during an upcoming audio conference that is free to NAHB members.
The hour-long teleconference, “Ramp Up Your Sales & Marketing in a Changing Market,” will begin at 2 p.m. Wednesday, Dec. 12.
A panel of sales and marketing experts will discuss successful techniques that are working for them.
The teleconference will include a 40-minute presentation by the panel, followed by a 20-minute question-and-answer session.
Members are encouraged to e-mail questions to the panel in advance to Michael Copp at NAHB.
Teleconference topics include the following:
- Minimizing objections: Understanding buyer needs, wants, abilities and fears
- Being innovative and offering incentives to buyers and employees
- Assessing your sales team
- Strategizing product mix — shopping the competition
- Reducing inventory
- Cutting costs
- Exploring legal means of collections
- Renegotiating credit
- Mortgage credit options for buyers
- Contingency contracts
- Financing tips
- Maximizing vendor, lender and supplier relationships
Speakers include Bonnie Alfriend Fellow, MIRM, Alfriend and Associates, Pebble Beach, Calif.; Daniel Levitan Fellow, MIRM, Levitan & Associates, Fort Lauderdale, Fla.; and Ross Robbins, MIRM, Lee Evans Group/Shinn Consulting, Inc., Littleton, Colo.
To Register
Free online registration is available by clicking here. For more information, read the teleconference flyer by clicking here.
HBAs and local sales and marketing councils are encouraged to host the audio conference call at their HBA.
For more information, e-mail Michael Copp at NAHB, or call him at 800-368-5242 x8340.
The conference is co-hosted by the National Sales and Marketing Council and Biztools™, NAHB's business management comprehensive resource on the NAHB Web site.
 Survive Changing Markets
Bill Webb, MIRM, shows you how in “Sweet Success in New Home Sales,” available through BuilderBooks.com.
This book provides powerful techniques for selling more homes and making more money in leaner times. "Sweet Success in New Home Sales" lays out the proven approaches for crafting and delivering sales excellence.
To view or purchase this publication online, click here, or call 800-223-2665.
 Get the Marketing Edge With IRM
Meet the current market’s sales and marketing challenges with Institute of Residential Marketing (IRM) classes.
Courses include “The Challenge of New Home Sales Management,” “Understanding Housing Markets and Consumers,” “Marketing Strategies, Plans and Budgets” and more. The courses are part of the credits needed to earn the MIRM designation, the top-level achievement for professionals in new home marketing. Find upcoming IRM classes by clicking here.
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