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How to Survive in a Challenging Market Offered at IBS
 NAHB is presenting special speaker events at the 2008 International Builders’ Show in Orlando Feb. 13-16 that address the struggles NAHB members are facing and provide tips on how to survive in a challenging market.
The sessions, which will be held at the Orange County Convention Center, include:
Tuesday, Feb. 12
“Executive Edge: Leadership in Challenging Times”
8:00 a.m.-5:00 p.m.
Location TBD
This is a daylong, executive-level training conference for building and other industry executives. Topics and speakers include:
- “Break From the Pack — How to Compete, Lead, and Succeed in a Challenging” Economy”
Oren Harari will offer provocative ideas on competitive advantage, organizational change and transformational leadership. His presentation will teach how to gain competitive advantage in today's chaotic marketplace.
- “The Disney Approach to Loyalty”
This presentation will explore how to create relationship loyalty with customers following the Walt Disney World principles and model for generating loyal customers and employees and lifelong customer relationships.
- “Leadership in Trying Times”
This panel of several large production builders and a well-known housing industry analyst will discuss the current state of the industry, the smart moves that have been made and how best to exploit this market in order to come out ahead down the road.
- “The Five Leadership Secrets of the World's Most Productive and Best- Performing Companies”
Jason Jennings will discuss five leadership traits that he and his research team discovered to be common to all of the best-performing companies and how these traits make the companies faster, more productive and innovative; drive customer satisfaction; gain worker buy-in; and consistently grow revenues and profits.
Featured Speakers at the IBS
- Thursday, Feb. 14
“The Promise of Cradle-to-Cradle Design: Sustainable Architecture for the 21st Century”
8:00-9:30 a.m.
West 320
William McDonough, of William McDonough + Partners, will present examples of innovative products and business strategies that reshape the marketplace. Cradle-to-cradle design is an ecologically intelligent approach to architecture and industry.
- Friday, Feb. 15
Mark Jarvis
8:00-9:30 a.m.
West 320
Mark Jarvis, chief marketing officer at Dell, will discuss his reorganization efforts to improve marketing effectiveness, eliminate redundancies and simplify messaging in order to reestablish Dell to its number one position. He also will discuss how builders can conduct similar actions.
- Saturday, Feb. 16
“Make Some Noise”
8:00-9:30 a.m.
West 320
Ken Schmidt, formerly with Harley-Davidson Motor Company will discuss how he created an entirely new corporate culture at Harley-Davidson in order to rekindle relationships with customers and reach out to new ones in untraditional ways.
For more information, e-mail Kate Carrigan at NAHB, or call her at 800-368-5242 x8244.
 Survive Changing Markets
Bill Webb, MIRM, in “Sweet Success in New Home Sales,” available through BuilderBooks.com, provides the most powerful techniques ever devised for selling more homes and making more money in lean times.
This instructive guide lays out the proven approaches for crafting and delivering sales excellence.
To view or purchase this publication online, click here, or call 800-223-2665.
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