Ads Raise Awareness of NAHB Green Building Program
A nationwide advertising campaign targeting home builders and policy makers is raising awareness and heightening interest in the NAHB National Green Building Program.
Meanwhile, NAHB leaders and staff members have stepped up their advocacy efforts, accepting more speaking engagements and opportunities for presentations on the new program, which is set to be unveiled at the International Builders’ Show in Orlando in February.
The NAHB National Green Building Program includes an online certification tool, educational resources, a registry of green homes and green builders and more components to help increase the supply of affordable green homes and facilitate the growth of voluntary, market-driven and flexible residential green building.
The certification tool will be based on the NAHB Model Green Home Building Guidelines, which are now being used in more than two dozen state and local green building programs, with dozens more being developed. A later version of the certification tool will be based on the National Green Building Standard that is being developed by a consensus committee spearheaded by NAHB and the International Code Council.
Some of the NAHB ads — running in Builder, Green Builder, Land Development and Fine Homebuilding magazines — encourage members to learn more about the National Green Building Program as it prepares to launch. Other ads are running in trade publications read by state and local government officials and federal policymakers.
Pilot programs that will allow the certification tool to be tested by home builders associations and individual builders are expected to be launched by the middle of this month. The results of the pilots will help the “NAHB Green” oversight groups determine a certification and verification protocol that makes the most sense for the builders enrolled in the program.
Once the direction is decided, brochures and fact sheets will be produced to explain how the program works and how it benefits home buyers.
As the program begins to take shape, NAHB Vice President/Secretary Bob Jones, who has oversight of NAHB’s green building activities, Green Building Subcommittee Chair Ray Tonjes and advocacy staff members are making the rounds of HBAs, associated trade groups and government officials to build awareness of the association’s efforts.
Both Jones and Tonjes have testified on Capitol Hill and spoken to builders at membership meetings and caucus groups. NAHB has also been invited to give presentations to the National League of Cities, state governors and their staffs, county officials and environmental advocates.
For more information, e-mail Calli Schmidt at NAHB, or call her at 800-368-5242 x8132.
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