50+ Buyers Seeking Simpler Lifestyle, Maintenance-Free Living
50+ buyers are looking for a simpler lifestyle in maintenance-free communities targeted to their age group, according to Jeff Smedley, vice president and brand manager for Mature Living Choices, a California-based active adult housing listing service.
Smedley will share his company’s latest research on 50+ buyers at the 2007 Northeast Fall Symposium, “A Season of Change: Succeeding in Today’s Market,” at the Sheraton Harborside Portsmouth Hotel and Conference Center in New Hampshire on Oct. 17-18. The conference, hosted by the New England 50+ Housing Council, will focus on the active adult housing market.
In another session, Jane Meagher, president of Success Strategies Design Studio, one of the nation's leading design studio strategy companies, will show attendees how to use design upgrades to increase profits, improve customer satisfaction and reduce costly mistakes.
Other sessions will teach attendees how to:
- Build better communities.
- Get green with sustainable design.
- Find the marketing secrets for today’s changing marketplace.
- Maximize your upgrade capability to close sales.
For more information, call the New England 50+ Housing Council at 617-773-1300, visit www.50plusne.com or fill out the registration form.
The New England 50+ Housing Council is one of the 18 local, regional and state 50+ Housing Councils across the country. This six-state regional council, which encompasses Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, seeks to enhance the capabilities of members as well as to encourage affordable, high quality and professionally-managed housing specifically designed to meet the needs of the region’s rapidly growing 50+ population.
Find Out What the 55+ Market Wants
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
Reach Boomers Where They Live
The new Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving the rapidly burgeoning 50+ market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to serving the customer.
Find upcoming CAASH classes here.
For more information, call the Professional Designation Help Line at 800-368-5242 x8154, or e-mail CAASHinfo@nahb.com.