NAHB ‘Buy Now’ Program Yields $8.3 Million in Advertising
NAHB’s $3 million “Buy Now” Advertising Assistance Program, launched at the 2007 International Builders' Show last February, was leveraged into HBA advertising campaigns valued at more than $8.3 million.
NAHB created the advertising assistance program to help local home builders associations bolster home sales in down housing markets. The program provided grants ranging from $5,000 to $75,000 to 168 associationss in 42 states. To view a list of the HBAs that received grants, and their grant level categories, click here.
Many of the funds went to areas hardest hit by the downturn, including markets in California, Florida, the Northeast and upper Midwest.
Four grants were awarded in the top 10 major media markets. In medium-sized markets, 89 HBAs received grants, and among HBAs with less than 250 members, 75 grants were distributed.