NAHB Membership Conference to Focus on Practical Recruiting Ideas
Conducting research on individual members to better understand their needs and solidify retention efforts is one of the practical ideas marketing expert Dana Lanham, of P4 Integrated Marketing Specialists in Davidson, N.C., will offer attendees at NAHB’s National Conference on Membership.
The conference for local and state association membership professionals will be held at the Westin Hotel in Charlotte, N.C. on Oct. 12-14.
Another tip that Lanham offers is for membership professionals to gather prospects and members into small groups so they can share their experiences and the benefits of belonging to their HBA.
“The kind of insight people will gain from these break-out sessions will be invaluable,” Lanham said. “It will give them a chance to reflect on where they’ve been and where they’re going.”
Lanham will offer these and several more “tricks of the trade” during her talk, “The Membership Marketer’s Guide to the Universe,” in the hopes that attendees will put them into practice and “go on to run a successful membership marketing campaign,” Lanham said. “Affiliates will have a unique opportunity to learn new techniques for the recruitment and retention of members.”
In addition to Lanham, the conference will feature a discussion on “breakthrough thinking,” a satirical look at business and office life, a pre-conference workshop on customer relationship management and more
For more information and to register, visit www.NAHB.org/MembershipConference, or call the NAHB Office of the Registrar at 800-368-5242 x8338.