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$500,000 Still Available in ‘Buy Now’ Grant Funds, Apply Today
NAHB has more than half a million dollars in “Buy Now” advertising assistance grant money still available to local associations to bolster home sales in markets hit hard by the current housing downturn.
NAHB is encouraging HBAs that have not yet received or been approved to receive grant money to apply today.
To date, 129 HBAs in 38 states have received or been approved to receive just under $2.2 million in NAHB advertising assistance. Including the matching funds that the HBAs contributed, the total value of their advertising campaigns is approximately $6.3 million.
The NAHB “Buy Now” Advertising Assistance Program provides grants to qualifying HBAs in three categories:
- HBAs conducting ad campaigns in the top 10 media markets (Tier 1)
- HBAs with more than 250 members operating in areas outside of the top 10 major media markets (Tier 2)
- HBAs with 250 or fewer members (Tier 3)
To qualify for grants, the ads must deliver a “buy now” message, be placed in 2007 and conducted in markets that have experienced a major decline in home sales and housing production.
To Apply
To learn more about the program, eligibility considerations and requirements, click here, or call Niki Clark at NAHB at 800-368-5242 x806l.
To view a list of the HBAs that have received or been approved for grants, and their grant level categories, click here.
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