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Remodelers Take Recruitment 'Road Show' to Colorado
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More than 80 prospective members attended the "Remodelers Road Show" in Denver on June 25-26. |
 The NAHB Remodelers took its recruitment effort to Colorado last month for the third stop in the “Remodelers Road Show” — an education-oriented presentation begun last year that enables local remodelers councils to give prospective members a taste of the advantages, benefits and resources available to them as council members.
Three Colorado remodelers councils representing the Home Builders Association of Metro Denver, Housing and Building Association of Colorado Springs and Home Builders Association of Northern Colorado hosted the event on June 25-26 in Denver. More than 80 prospective members attended.
Getting Down to Business
During the first day of the road show, NAHB Remodelers leadership met with their local counterparts to discuss the strengths, challenges and areas of opportunity that they would present to prospects the following day.
On the second day, Vince Butler, CGR, CAPS, GMB and past NAHB Remodelers chair, led off the show with a discussion about “Planning for Profits.” His talk focused on how prospective members could make their businesses more profitable.
In a separate discussion, Alan Hanbury, Jr., CGR, CAPS, detailed the difference between markups and margins and gave information on how to crunch numbers to make a business succeed.
During the lunch break, current NAHB Remodelers Chairman Mike Nagel, CGR, CAPS, offered a crisp, $100 bill to the first person who decided to join the NAHB Remodelers — with one catch.
“Whoever takes this money must keep in touch with me throughout the year and explain what benefits they’ve received by being a member,” Nagel said.
Jennifer Proctor, of Dal Tile and Stone in Colorado Springs, took Nagel’s offer.
How Road Shows Work
The road show concept was created during NAHB Remodelers strategic planning sessions last year that targeted council recruitment on the local level. Because members have indicated that their most valued benefit is the education they receive through NAHB Remodelers classes and networking events, the council structured its recruitment program to feature nationally-known speakers who would show prospective members how to make their businesses more profitable.
The first road show was held at the Northeast Florida Home Builders Association in March 2006. That was followed by a road show hosted by the Wichita Area Builders Association, Kans. in October.
A local remodelers council must apply to have a road show hosted in its region. The council must be established and have support from its HBA
The remodelers council of the Home Builders Association of Greater Cleveland will host a road show on Oct. 29-30 and the Home Builders and Remodelers Association of New Hampshire will host a show on Nov. 5-6.
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Mike Nagel, CGR, CAPS, NAHB Remodelers chairman, led one of several discussions at the road show on how to make businesses more profitable. |
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