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Remodelers All Over the News During Remodeling Month
 NAHB remodelers appeared on major television shows, in newspaper articles and on Web postings for several major newspapers and news organizations during Remodeling Month last month, as the council’s public relations efforts helped raise the profile of the council, NAHB and the remodeling industry.
An article about aging in place featuring Mike Nagel, chair of the NAHB Remodelers, appeared in the Washington Times last month after Nagel took part in a teleconference on marketing. Other news outlets, including Reuters and National Public Radio, also participated in the teleconference.
Another aging in place story, this one featuring Alan Hanbury, Jr., an NAHB remodeler from Connecticut, appeared on BusinessWeek TV last month. The feature promoted the value of aging-in-place remodeling.
Vince Butler, immediate past chair, appeared on a story about home improvement nightmares on “Good Morning America.” The story stressed the need to use licensed contractors for remodeling work.
NAHB’s production group created an hour-long remodeling special, “20 Ways to Add Value to Your Home,” for HGTV. The show aired several times as part of the network’s sweeps week and included NAHB Remodelers Vince Butler and Mark Richardson.
Remodeling stories also appeared in the Washington Post and Chicago Daily Herald and on Kiplingers.com as part of the NAHB Remodelers’ public relations effort for Remodeling Month.
Additionally, local HBAs and remodelers councils issued press releases and held events during Remodeling Month that garnered local news coverage.
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