|
Home Depot Reaches Out to Hispanic Contractors
At the International Builders’ Show in Orlando, Fla. on Feb. 9, The Home Depot® presented its second annual Hispanic Pro Customer of the Year Award to Houston-based PV Roofing in honor of its leadership and entrepreneurial qualities.
In accepting the award, Paul Vasquez, owner and operator of PR Roofing, noted that The Home Depot “has been an excellent business partner by providing the products, services and assistance of knowledgeable associates I need to be successful.”
After growing up in Mexico and moving to the U.S. at the age of 17, Vasquez worked in a variety of agricultural, janitorial and landscaping jobs until he began roofing when he was 21. Shortly thereafter, he started his own roofing company, and eventually his own home building business, BUYOUR Homes, which provides homes to lower-income families with no closing costs.
The Home Depot Emerging Markets team has been dedicated for several years to pursuing strategies to serve Hispanic contractors, reaching out to them in Spanish, in their local community. The team researches best practices and works on a local level to partner with contractor associations, host educational events and participate in community activities.
Continuing to target Hispanic professionals and consumers in the U.S., The Home Depot last year:
- Launched a bilingual professional contractor promotional mailer and made it available to more than 50,000 Hispanic and bilingual companies
- Completed the rollout of the award-winning Colores Origenes Hispanic color palette into all U.S. stores
- Launched several promotional programs, including Manos a La Obra in New York, GP Amigos in Los Angeles and the Germany World Cup sweepstakes nationwide
- Sponsored bilingual safety fairs across the country
- Launched a dedicated radio advertising program for Hispanic professionals
- Became the official sponsor of the Mexican National Futbol team and the Official Home Improvement Retailer of the Mexican National Team
The Home Depot will continue to expand its offerings to the Hispanic customer through bilingual materials, in-store signage, clinics and Spanish-speaking associates who work directly with customers to serve their needs.
In order to be considered for the Hispanic Pro Customer of the Year Award, companies have to be Hispanic owned or operated with annual revenues of $2 million or more in various branches of residential construction. They also have to embody hard work and entrepreneurial spirit.
Headquartered in Atlanta, The Home Depot is a member of the National Council of the Housing Industry — The Supplier 100 of NAHB.
This feature is solely for educational and informational purposes. Nothing on this page should be construed as policy, an endorsement, warranty or guaranty by the National Association of Home Builders of the featured product or the product manufacturer. The National Association of Home Builders expressly disclaims any responsibility for any damages arising from the use, application or reliance on any information contained on this page.
|
