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Symposium Explores 50+ Buying and Selling Trends
The latest trends in 50+ buying and selling patterns, Internet connectivity and lifestyle, niche buyers and the lure of campuses will be explored during breakout sessions at the upcoming Building for Boomers & Beyond: 50+ Housing Symposium in Denver next month.
Hosted by the NAHB 50+ Housing Council, the symposium will be held at the Hyatt Regency Denver at the Colorado Convention Center from May 30 to June 1, with post-conference courses available June 2-3.
The breakout sessions will be held Thursday, May 31, and Friday, June 1. They include:
- “Survey Says…How 50+ Consumers Buy and Sell Homes”
The Senior Advantage Real Estate Council® annually conducts research on the buying and selling process of 50+ buyers, as well as on their attitudes and values. The results of the council’s 2006-2007 surveys will be shared, along with strategies to translate the survey results into business solutions to enhance sales to this market segment.
- “The Connected Home Lifestyle”
The results of a study exploring the Internet connectivity needs and desires of the 50+ market will be explored, and solutions — including marketing strategies and upgrade packages that fill this need — will be discussed. The soon-to-be published study was conducted by the Internet Home Alliance Research Council and NAHB’s 50+ Housing Council.
- “Beyond Sun City: Exciting New 50+ Designs for Home and Community”
Niche groups of 50+ buyers are looking for something unique. This session highlights the community designs that deliver the individualized lifestyle customers want.
Retirees, attracted by the many benefits that college towns offer, are returning to campuses across the country. Universities are partnering with builders to offer an integrated product, including access to lectures, seminars, cultural events and superior medical care. Attendees at the session will learn what drives this fast-growing trend and gain an understanding of both the opportunities and obstacles to success.
The symposium will also feature three housing tours showcasing different market segments of the 50+ housing industry — active adult communities, service-enriched communities and transit-oriented development (TOD).
Also new to the symposium this year will be the Best of 50+ Housing Awards gala, held on May 31, honoring the winners of the prestigious design and marketing awards program showcasing the latest trends and most innovative design.
To Register
For more information and a full schedule of courses, or to register, visit www.nahb.org/build4boomers.
Note: Pre-registration ends Friday, May 11. Separate fees apply to the awards gala, housing tours and post conference courses.
 Find Out What the 55+ Market Wants
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to the 55+ age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
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