Gear Up for National Membership Day...May 22
NAHB’s upcoming annual membership drive — National Membership Day on Tuesday, May 22 — is shaping up to be another record-breaker, according to membership analysts.
Last year, local associations recruited 9,550 new members, far above any previous National Membership Day drive. This year, analysts predict the drive could top 10,000 new members.
“I’ve heard of several very well-integrated recruitment strategies around National Membership Day this year,” said Emily Fitzsimmons, assistant staff vice president of membership at NAHB. “Local associations nationwide are really leveraging their resources and conducting well thought out campaigns.”
“We thought recruiting almost 10,000 new members last year was an anomaly, but based on what I’ve heard from some of our local associations this year, we may just do it again,” she said.
This year’s theme, “Leaders of the Pack,” evokes motorcycle-oriented excitement and will be a prominent part of the day’s Webcast, which will be broadcast live from the National Housing Center in Washington, D.C. from 2:00-5:00 p.m. EST. Members can access the Webcast on the NAHB Web site, www.nahb.org.
Individual recruiters who sign up three or more builder or associate members; or six new council members; or a combination equaling six new member Spike credits are eligible to win the Grill and Chill Travel Cooler.
Successful recruiters have a chance to win a Chill and Grill Travel Cooler.
“I chose our theme this year because I think it’ll encourage members to have fun and get involved with Membership Day,” said Duane Bickett, a home builder in Sioux Falls, S.D. and the NAHB membership chair. “We’ll really be able to have a good time with it on the Web cast.”
Recruiting Local or At-Large Council Members Count
This year, local and at-large council members count toward Spike credits and, as always, Sprike credits are doubled in May.
New Recruitment Combinations for Spike Credit and Chance to Win
Several new recruitment combinations are available to members for Spike credit and a chance to win the travel cooler. They include:
- One associate, one builder and two council members
- One associate and four council members
- Six council members
For more information, visit www.nahb.org/MembershipDay, e-mail email@example.com, or call the NAHB Membership Team at 800-368-5242 x8337.
National Membership Day is sponsored by Whirlpool.
Free NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of the year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.