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Hal Von Nessen Named 2007 IRM President
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Hal Von Nessen, MIRM, CMP
RESH Marketing | Hal Von Nessen, MIRM, CMP, founder and owner of RESH Marketing Consultants, Inc. in Columbia, S.C., was named president of the Institute of Residential Marketing (IRM) — the educational arm of NAHB’s National Sales and Marketing Council (NSMC) — during the International Builders’ Show in Orlando, Fla., earlier this year.
An active member of NAHB since 1983, Von Nessen serves on the NSMC Board of Trustees and the IRM Education Committee. He is a principal instructor of IRM courses and is a member of the editorial team revising the MIRM designation curriculum.
“Hal’s leadership and his commitment to education are highly regarded among our membership,” said Michael Copp, assistant staff vice president of the NSMC. “We’re looking forward to achieving great things with him.”
Von Nessen founded RESH Marketing, which provides marketing, advertising and public relations services, in 1979. He has more than 40 years of career experience in media and advertising. His career began with a stint at a Georgia radio station in 1959.
Von Nessen earned the Member, Institute of Residential Marketing (MIRM) designation in 1992 and was presented with NAHB’s Trina Ripley Excellence in Education Award in 2004.
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Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Want to Know More? Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
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“Sales and Marketing Checklists for Profit-Driven Home Builders,” available through BuilderBooks.com, covers the major steps involved in successful new home sales.
Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals and a great close. This expanded second edition also includes a new chapter on utilizing technology in your marketing and a more extensive chapter on multicultural sales.
To view or purchase this publication online, click here, or call 800-223-2665.
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