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50+ Housing Council Events at the Builders’ Show
 NAHB’s 50+ Housing Council has lined up five days of networking, education and special events — including architectural and plan reviews — at the 2007 International Builders’ Show from Feb. 5-10 in Orlando.
50+ Housing Council Highlights
Monday, Feb. 5
- First Timers’ Orientation and Welcome
8:45-9:15 a.m.
Orange County Convention Center, West 224C, Level II
New 50+ Housing Council members and members who want to get involved with the council are invited to attend this breakfast meeting. Learn about the various national committees and about the council’s activities and events at the International Builders’ Show.
- Networking Dinner/CAASH Induction Ceremony
6:30-9:00 p.m.
Rosen Centre Hotel
Paul Montelongo, CSP, CGR, an international authority on sales motivation, will share his formula for thriving in an evolving market, especially with savvy active adult consumers, in his presentation, “Don't Just Survive, Thrive: How to Flourish in an Ever-Changing Market.”
Also, join the council as it inducts the first designees of its new Certified Active Adult Specialist in Housing (CAASH) designation program honoring industry veterans for lifetime achievements in 50+ housing.
Onsite registration is $95.
Tuesday, Feb. 6
- 50+ Housing Council Board of Trustees and General Membership Meeting
2:00-4:00 p.m.
Orange County Convention Center, West 222B, Level II
- 50+ Housing Council Membership Reception
5:00-6:30 p.m.
Orange County Convention Center, West 230C, Level II
Wednesday, Feb. 7
- 50+ Housing Council Local Council Roundtable
9:00-11:00 a.m.
Orange County Convention Center, West 230C, Level II
Swap ideas with other local 50+ housing councils. Associations interested in starting a local council are invited to participate.
Thursday, Feb. 8
- 50+ Housing Council Marketing Breakfast
7:30-9:30 a.m.
Orange County Convention Center, West 222A, Level II
Industry marketing professionals from across the country will discuss how active adult communities are succeeding in today's housing market and will share what is happening in their markets.
Barbara Kleger, of Philadelphia-based 55+ Consulting, will lead the discussion, “Are Current Marketing Conditions Affecting the Active Adult Market.” Panelists include Bill Becker of The William E. Becker Organization, Teaneck, N.J.; Tracy Bild, of Dynamic Performance International, Tampa, Fla.; Kathy East, of Creating Results, Woodbridge, Va.; and Sandra Quinn, of Traditions of America, Philadelphia, Pa.
Education: Learn more about the active adult segment of the 50+ housing industry at a power-packed day-long seminar featuring seven nationally known professionals with more than 100 years of combined experience. The seminar covers all aspects of getting started in active adult housing, including feasibility, creating a team, land planning, product design, amenities, marketing and sales.
Thursday, Feb. 8 and Friday, Feb. 9
Education: The country’s top active adult architects and land planners will review community, clubhouse and home plans in one-on-one sessions with participants. Sign up at the hospitality suite for these complimentary reviews.
Education: Leading active adult marketing professionals will review community advertisements in one-on-one sessions with participants. Sign up at the hospitality suite for these complimentary reviews.
50+ Housing Council Hospitality Suite
Learn more about the 50+ Housing Council and about council events and activitities at the builders' show.
- 50+ Housing Council Hospitality Suite
Wednesday through Saturday, Feb. 7-10
Orange County Convention Center, West 107, Level I
For a complete schedule of 50+ Housing Council activities, click here. Builders' show activities include more than 30 education sessions.
Pre-Show Education
The 50+ Housing Council is also offering several pre-show education courses on Monday and Tuesday, Feb. 5-6. For more information, click here. (Note: Separate fees apply for pre-show education.)
Visit the 2007 International Builders' Show Web site at www.buildersshow.com for more information, including online registration and hotels.
 Save the Date for 2007 50+ Housing Symposium
Mark May 30-June 1, 2007 on your calendars to attend the 50+ Housing Symposium.
The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.
Visit www.nahb.org/build4boomers for more information.
 Find Out What Boomers Want
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
 New 50+ Designation Coming in 2007
Coming in 2007 is a new designation from NAHB specifically for individuals in 50+ housing.
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to closing the sale and servicing the customer.
For more information, visit www.nahb.org/CAASHinfo.
 NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.
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