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Enter the 2007 50+ Housing Design, Marketing Competition
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The Grand Rapids Dominicans Marywood Center in Michigan was the 2006 Gold winner in Assisted Living, Overall Facility category of the Best of 50+ Housing Awards. Entries are being accepted for the 2007awards. |
 Enter the 2007 Best of 50+ Housing Awards, the premier design and marketing competition for the 50+ housing industry.
Entries are due by Feb. 23.
Sponsored by the 50+ Housing Council, the award program honors the best in more than 50 categories covering all aspects of the 50+ housing industry.
“Anyone who is involved with the design, marketing, building and development of 50+ housing products ought to enter,” said Bob Tippets, of Village Communities of Midvale, Utah and incoming chairman of the NAHB 50+ Housing Council. “The Best of 50+ Housing Awards offers its winners not only recognition, but a great way to promote their business.”
Active Adult
Active adult categories include overall community, clubhouse design, condominium unit design and model home merchandising.
Design
Other design categories include aging-in-place, assisted living, congregate-living community, continuing care retirement communities, mixed-use, multifamily housing, renovated housing and special-needs housing.
Marketing
Marketing categories include logo, community brochure, direct mail piece/campaign, Web site, black-and-white and color print advertisement, radio and television commercial, sales center and special promotion.
“The 50+ housing arena is constantly evolving and changing for the better,” said Doug Van Lerberghe, chairman of the awards committee and an architect with Denver-based design and community planning firm, KEPHART. “The Best of 50+ Housing Awards is an opportunity to recognize builders and other professionals who contribute their most inspired efforts to meet the needs of this unique market.”
Winners will be announced at the Best of 50+ Housing Awards gala during the Building for Boomers & Beyond: 50+ Housing Symposium 2007 in Denver from May 30-June 1. Winners will also be featured on the NAHB Web site and in “50+ Housing Magazine.”
The Call for Entries, contest rules and list of categories are available online at www.nahb.org/50plusawards, or by calling 800-368-5242 x8220.
Tips on Preparing Winning Entries
To read an award judge's tips on how to prepare award-winning entries, found elsewhere in this issue, click here.
 Save the Date for 2007 50+ Housing Symposium
Mark May 30-June 1, 2007 on your calendars to attend the 50+ Housing Symposium.
The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.
Visit www.nahb.org/build4boomers for more information.
 Find Out What Boomers Want
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
 NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.
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