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Learn 'How to Flourish in a Changing Market' at 50+ Dinner
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Paul Montelongo, CSP, CGR | Paul Montelongo, CSP, CGR, an international authority on sales motivation, will share his formula for thriving in an evolving market, especially when working with savvy active adult consumers, as part of the 50+ Housing Council’s networking dinner and Certified Active Adult Specialist in Housing (CAASH) designation induction ceremony on Monday, Feb. 5 at the International Builders’ Show in Orlando.
Montelongo will present “Don't Just Survive, Thrive: How to Flourish in an Ever-Changing Market.”
“It will be a motivational, inspirational and content-rich program,” said Montelongo. “I’ll talk about how to be memorable and unique in order to attract the 50+ buyer, and how we can improve and challenge ourselves to be at the leading edge of change in the industry.”
The CAASH induction ceremony will acknowledge industry veterans in the 50+ housing industry. The CAASH designation is a new educational tract and designation specifically for housing professionals in the active adult market to provide the knowledge, tools and skills to help them succeed.
The dinner and induction ceremony will be from 6:30-9:00 p.m. at the Rosen Center Hotel.
To Register
Tickets are $85 per person through Wednesday, Jan. 24 and $95 after. Onsite registration is $95.
To register and order tickets online, click here.
To register by mail or fax, use this form and send it to the NAHB University of Housing, as indicated.
 Save the Date for 2007 50+ Housing Symposium
Mark May 30-June 1, 2007 on your calendars to attend the 50+ Housing Symposium.
The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.
Visit www.nahb.org/build4boomers for more information.
 Find Out What Boomers Want
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
 New 50+ Designation Coming in 2007
Coming in 2007 is a new designation from NAHB specifically for individuals in 50+ housing.
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to closing the sale and servicing the customer.
For more information, visit www.nahb.org/CAASHinfo.
 NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.
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