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Get the Sales and Marketing Knowledge You Need at IBS
 The National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) offer a full roster of educational sessions at IBS.
Here are some highlights:
Wednesday, Feb. 7
Thursday, Feb. 8
Friday, Feb. 9
- "Emerging Markets: How to Attract Today's New Home Buyers"
1:30-3:00 p.m.
West 304 A-D
This program addresses the new breed of home buyers — Latinos, Asians and Generation Xers. These market segments have checklists of wants and requirements in home designs, merchandising and sales presentations that differ from traditional home buyers.
Saturday, Feb. 10
- "Selling to Singles: Capitalizing on a Growing Trend"
11:00 a.m.-noon
West 320
Single men and women represent growing segments of home buyers. This workshop presents sales and marketing strategies that help home builders identify opportunities, compete and succeed in the single home buyer market.
To Register
The courses above will be held in the Orange County Convention Center and can be found in the sales and marketing track of educational seminars on the International Builders' Show Web site, www.buildersshow.com. Use the "My Show Planner" tool to register for specific courses.
To download the full schedule of sales and marketing courses, click here.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas Magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Want to Know More? Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
 'Sales and Marketing Checklists' Covers the Ins and Outs of New Home Sales
“Sales and Marketing Checklists for Profit-Driven Home Builders,” available through BuilderBooks.com, covers the major steps involved in successful new home sales.
Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals and a great close. This expanded second edition also includes a new chapter on utilizing technology in your marketing and a more extensive chapter on multicultural sales.
To view or purchase this publication online, click here, or call 800-223-2665.
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