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Homes.com Helping Builders Switch to Online Marketing
Homes.com (Booth S10655) will be showing attendees at the 2007 International Builders' Show in Orlando how they can excel in today’s slowing housing market and at the same time reduce their traditional print advertising costs by switching over to online marketing.
The facts show that a rising number of home buyers are recognizing the Internet as a valuable source of information in their search, according to Homes.com:
- Twenty-five percent of consumers found their homes through sources such as builder Web sites and Internet listing services.
- Eighty-percent of all home buyers use the Internet as part of their home search vs. only 50% for newspapers.
- Builders allocate less than 20% of their budgets to Internet-based media, while online consumers spend 50% of their time using online media.
During the current market correction, it is “essential for builders to make smarter investments and gauge which marketing efforts produce the best results,” says Homes.com. “Approach this downturn as an opportunity to modify your marketing strategy to recognize shifting trends in advertising.”
When sitting down to allocate marketing dollars for the coming year, Homes.com advised builders to keep these tips in mind:
- Review what has and has not produced desirable results in the past.
- Establish goals.
- Study print publications that effectively reach your audience.
- Evaluate direct mail opportunities.
- Consider personal Web site add-ons.
- Assess online listing exposure like Homes.com and online advertising options.
For more information, visit Booth S10655; call 1-757-321-8244; send an e-mail; or click here.
Homes.com is a member of the National Council of the Housing Industry — The Supplier 100 of NAHB.
This feature is solely for educational and informational purposes. Nothing on this page should be construed as policy, an endorsement, warranty or guaranty by the National Association of Home Builders of the featured product or the product manufacturer. The National Association of Home Builders expressly disclaims any responsibility for any damages arising from the use, application or reliance on any information contained on this page.
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