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Learn How to Get Started in Active Adult Housing at IBS
 The 50+ Housing Council is offering an all-day, seven-part introductory series, “How to Get Started in Active Adult Housing,” to building professionals considering plunging into the market.
The series will be held Thursday, Feb. 8 during the 2007 International Builders’ Show in Orlando, Fla.
The comprehensive series examines:
- Part 1: Feasibility
9:00-10:00 a.m.
Researching the market, competition, types of product, prospects and customers, and demand and absorption.
- Part 2: Creating the Team
10:00-11:00 a.m.
Who to use — both on staff and as outside consultants ― and the capabilities, experience and expertise you need.
- Part 3: Land Planning
11:00 a.m.-noon
A good land plan is the heart and soul of a community. This session discusses the elements you need to develop a land plan that visualizes the theme and positions the lifestyle you are offering and motivates your prospect to say "wow!"
Building upon the land plan, the housing product must reflect the lifestyle that fits your buyer profile and provide the comfort that buyers expect in their new homes.
- Part 5: Amenities
2:00-3:00 p.m.
Buyers not only look at what amenities are in your community, they also look at what is close by. This session examines all aspects of developing an amenities package.
- Part 6: Marketing
3:00-4:00 p.m.
Decide whether you are selling a "brand" or a "place to live," and take your marketing from there.
- Part 7: Sales
4:00-5:00 p.m.
When selling to the active adult lifestyle buyer, you need to recognize that the purchase is discretionary. Each buyer has a different motivation ― sell lifestyle first, house second and then become an expert in relationship selling.
Other Sessions
Other 50+ Housing Council education programs include: "This Isn't Your Father's Active Adult Market...Use Online Marketing," "Financing the Lifestyle Community," "Fair Housing for the Active Adult Builder" and more.
For the full schedule of 50+ educational programs at the builders' show, click here, or call 800-368-5242 x8220 for more details.
To register for the 2007 International Builders’ Show, visit www.buildersshow.com.
Register by Friday, Nov. 17 to take advantage of the early registration and housing deadline.
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