Free NAHB Video Shows Members How to Deal With the Media
A free, new video from NAHB provides members and HBAs pointers on how to talk to reporters when contacted for interviews for stories.
The video, “Communicating Effectively with the Media,” and an accompanying tip sheet, can be accessed on the “members only” side of the NAHB Web site by clicking here.
With home building a top issue among local, regional and national news organizations, the quick, seven-minute video summarizes what to do when contacted by a reporter; how to prepare for an interview; how to respond to reporters' questions; how to avoid common mistakes people make when conducting an interview; and more.
The video also provides a superb refresher to NAHB’s spokesperson training program.
The following are some helpful pointers from the video and tip sheet:
General Media Tips to Remember
- As a general rule of thumb, don’t answer a reporter’s question if you do not know the answer or are unprepared. Give yourself time to prepare for the interview and then answer the questions.
What to Do When Contacted by a Reporter
- Get the reporter’s name and phone number, and then set up a mutually convenient time for the interview.
- Find out what story the reporter is working on so you can prepare for the interview.
Tips for the Interview
- Jot down notes on note cards with main points that you want to address. This will help you remember numbers/statistics or a Web address, etc.
- Give clear, concise answers to questions and wait for follow-up questions.
- Admit when you don’t know the answer. Don’t pretend to know something you don’t.
Some Other Pointers
- Never say, “No comment.” Instead, explain why you cannot answer a question.
- Never go “off the record.”
- Avoid jargon. Use words readers or the audience will understand.
More tips are available on the video and tip sheet.
To access the new NAHB media relations video and tip sheet, visit www.nahb.org/mediaguide on the “members only” side of the NAHB Web site.
In addition to the media relations video, NAHB offers a host of other public relations resources tools, including a PR Toolkit, spokesperson training and talking points on relevant issues. All of these resources can be found on the NAHB Web site by clicking here. Or, contact NAHB Public Relations for help.
For information, e-mail Paul Lopez at NAHB, or call him at 800-368-5242 x8409.