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Insider Sales, Marketing Info Available on NAHB Web Site
 The NAHB Sales & Marketing Channel is an online new home sales and reference center to help home building sales and marketing professionals expand their knowledge and build their skills.
The reference center, from NAHB’s National Sales and Marketing Council (NSMC), features articles and information from leading professionals on topics ranging from sales, marketing, advertising and branding to merchandising, public relations and sales training.
The channel also includes up-to-the-minute research and survey results as well as expert advice from industry veterans and insiders.
“This enhanced online service provides a straightforward way for members to access organized information under major industry topics,” said Michael Copp, assistant staff vice president of the National Sales and Marketing Council. “It is easy to use and will be continuously updated by council professionals.”
The channel is available free to NSMC members. For NAHB council members, the fee is $45 annually. For non-council members, the fee is $110. (The sales and marketing information and reference channel is only available to NAHB members.)
Information and topics available on the channel include:
- Advertising — Instructions and tips about how to write effective ads, use graphics and build better ads
- Branding — Instructions and tips about how to build a successful brand and how to integrate logos and graphics into your brand strategy and corporate image
- Builder-Broker Relations — Information about why brokers and builders need each other, how small builders can use brokers and how to execute a successful broker program
- Merchandising — Information and tips about how to grab your customers’ attention through merchandising — from selling upgrades to making an impact with your customer
- Sales Management — Information, tips and techniques on managing and motivating your sales force, building profit and successful planning to meet sales goals
NSMC members can access the sales and marketing channel and online reference center by clicking here.
NAHB council members can find more information by clicking here. NAHB members who are not members of an NAHB council can find more information by clicking here.
 Bill Webb, MIRM, Shows You How to Strengthen Your Selling Game
Bill Webb, MIRM, shows you how to strengthen your selling game in “Sweet Success in New Home Sales,” available through BuilderBooks.com. This book provides powerful techniques for selling more homes and making more money while enjoying your professional life.
To view or purchase this publication online, click here, or call 800-223-2665.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas Magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
 Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
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