May Is ‘Remodeling Month’ and NAHB Has Resources for You
May is “National Home Remodeling Month,” and if you or your local Remodelors™ Council are looking for new marketing ideas or ways to increase remodeling awareness, take advantage of the NAHB Remodelors™ Council’s nationwide campaign blitz to promote it.
This ad, produced by the NAHB Remodelors™ Council, is one of the many resources available to members to help promote themselves and the industry during National Home Remodeling Month throughout May.
The council has developed a National Remodeling Month Kit that includes easily customizable press releases and articles and offers plenty of marketing ideas to help promote remodeling throughout May.
In addition, the kit includes a step-by-step guide to lead you through the campaign.
The materials available in the kit include:
"Having access to such a wealth of knowledge is an invaluable resource," said Vince Butler, CGR, CAPS, GMB and chair of NAHB's Remodelors™ Council. "Being an active member of the Remodelors™ Council helps remodelers improve their skills, connect to peers and improve their bottom line. And with the advocacy support, you know that as a member of the industry your voice is being heard at the local, state and national level."
Members can use National Remodeling Month materials to:
- Promote their local Remodelors™ Council.
- Start a Remodelors™ Council.
- Advertise National Remodeling Month in their local paper or radio station.
- Inform consumers about their expertise and experience.
- Offer special discounts on services or host a "Networking Night" to meet with fellow remodelers and discuss industry issues.
For more information, or for ideas to promote and plan events for “Remodeling Month” in May, e-mail Jim Lapides at NAHB, or call him at 800-368-5242 x8451.
Remodeler Designations to Work Toward
NAHB's Remodelors™ Council has two designations — Certified Aging-in-Place Specialist (CAPS) and Certified Graduate Remodelor™ (CGR) — that will give remodelers the expertise and knowledge to set themselves apart from their competition as well as run their businesses more efficiently and effectively.
- Certified Aging-in-Place Specialist (CAPS)
Developed by the NAHB Remodelors™ Council in collaboration with AARP, the NAHB Research Center and NAHB’s 50+ Housing Council, the CAPS program provides comprehensive, practical, market-specific information about working with older and maturing adults to remodel their homes for aging-in-place.
- Certified Graduate Remodelor™ (CGR)
An exclusive professional designation that emphasizes business management skills as the key to a professional remodeling operation, the CGR designation trains remodelers in project management, design estimating and job costing along with other core skills relevant to the remodeling industry.
'How to Find a Professional Remodeler' Available at BuilderBooks.com
"How to Find a Professional Remodeler,"
available at BuilderBooks.com
, promotes the professionalism of your remodeling business by offering valuable advice to your customers on the process of selecting a remodeler. The brochure guides consumers from the dream to the reality of having their homes remodeled by skilled and trained professionals. Sections include what to look for in a professional remodeler, what questions to ask and signs of a professional remodeler. To view or puchase this publication online, click here
, or call 800-223-2665 to order.