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HBI Making Residential Construction Careers Happen
Responding to the ongoing challenge of meeting the labor needs of the fast-growing residential construction industry, the Home Builders Institute (HBI), the workforce development arm of NAHB, earlier this year launched its “Make It Happen” campaign to promote careers in home building.
“Make It Happen” uses multimedia materials and a Web site to tell students, parents, educators, administrators and counselors about the wealth of career opportunities in the housing industry.
The campaign is the centerpiece of HBI’s Career Services effort, a broad approach that is expanding and diversifying the recruitment of prospective employees through collaborative partnerships.
“’Make It Happen’ will help share our industry’s message of opportunity with thousands of young people,” said Michael Sivage, HBI chairman. “This campaign was specifically created to promote careers in our industry to let young people know that no matter what their talents or skills, home building has a place for them.”
An article on “Make It Happen” appeared in the February issue of Techniques, the magazine of the Association for Career and Technical Education (ACTE). With a membership of more than 26,000 career and technical educators and professionals at the secondary, post-secondary and adult levels, ACTE is the largest national association dedicated to advancing career education.
The article also highlighted HBI’s Residential Construction Academy Series curriculum and credentialing program, as well as “Building Today’s Workforce for Tomorrow,” a project underway in 10 states through a grant from the U.S. Department of Labor.
“Make It Happen” has also drawn the attention of the 18,000-strong American School Counselor Association, a division of the American Counseling Association, and was featured in a story on hot career prospects in housing appearing in the March/April issue of the organization’s magazine.
As the national leader for the Architecture and Construction Career Cluster, under an effort by the National Association of State Directors of Career Technical Education Consortium, HBI has also been able to further disseminate the message that residential construction is a great place to work.
For more information on HBI’s Career Services or the “Make It Happen” campaign, e-mail Deanna Lewis, or call her at 800-795-7955 x8927.
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