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Learn How to Market and Sell to the 50+ Home Buyer
“Building for Boomers & Beyond: 50+ Housing Symposium 2006," which will be held April 24-26 in Phoenix, offers a variety of sales and marketing-related courses focused on capturing the attention of the 50+ home buyer and will give attendees the keys to successfully tap into the growing 50+ market.
- Boomers: Who They Are and How to Reach Them
This course provides insights about understanding boomers’ hot buttons and will show you how to create advertising that will get their attention and create the buzz you want.
- Launch Marketing
Learn what really goes on behind the scenes of an event to make it wildly successful. Learn how to ensure success and build a strong launch team.
- Sales Secrets That Produce Results
Maximize every selling opportunity by utilizing the latest new home sales approaches that help you connect with the customer’s agenda.
- What’s Different About Selling to Active Adults?
Active adults want an entirely different buying experience than their home buying counterparts. Hear how selling to active adults requires a paradigm shift in traditional sales techniques.
In addition to the sales and marketing program, the symposium offers courses in:
- Design and development
- Multifamily
- Operations
- Planning
To learn more about the symposium, visit “Building for Boomers & Beyond: 50+ Housing Symposium 2006” on the NAHB Web site.
Pre-Registration Ends April 7
Pre-registration for the 50+ Housing Symposium ends Friday, April 7. On-site registration is $100 more. To register online, click here.
Call 800-HILTONS (800-445-8667) for a hotel room.
 ‘Marketing Seniors Housing’ Available at BuilderBooks.com
“Marketing Seniors Housing,” available through BuilderBooks.com, provides a wealth of proven techniques and nontraditional strategies for marketing to the 55+ market. This book helps you successfully enter this market niche.
To view or purchase this publication online, click here; or call 800-223-2665.
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