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New Options Merchandising Technology Yields Higher Profits
 The keynote panel of NAHB’s tecHOMExpo™ will discuss how new options merchandising technology can result in higher per-home profitability during its presentation at the 2006 International Builders’ Show in Orlando, Fla.
The technology discussion, “Bottom Line Impact: The Emergence of New Options Merchandising Technologies,” will be from 1:30-3:00 p.m. Thursday, Jan. 12, at the Orange County Convention Center.
Many of the nation’s largest and best-run home builders are making extensive investments in computer-based systems that merchandise options to new home buyers because the new technologies streamline and improve the options review and selection process for customers and result in higher profit margins on their options programs.
Panelists Jonathan Smoke, senior vice president of corporate strategy and innovation for Beazer Homes; Nancy Giangersuso, president of Chateau Interiors & Design; and other leading builders and merchandisers will discuss how the new technologies allow builders to dynamically present options and visually depict those options of interest to particular buyers. Jason Knott, editor-in-chief of TecHome Builder magazine, will moderate the discussion.
Builders who utilize the new options technologies can easily customize the options selection process for prospective buyers. Additionally, they can use computer-based options merchandising to determine if selected options are in fact profitable.
For more information about the tecHOMExpo™ keynote address, click here.
Now in its sixth year, tecHOMExpo™ allows home building industry professionals to download ideas and new products and try hands-on technology demonstrations. For more information, visit www.buildersshow.com/tecHOMExpo.
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