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Seniors Design and Marketing Entries Sought
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Entries are now open for the 2006 Best of Seniors Housing Awards. The entry deadline is Sept. 23. | The NAHB Seniors Housing Council has announced a call for entries for its 2006 Best of Seniors Housing Awards — the premier design and marketing competition for the 50-plus seniors housing industry. Industry professionals have until Sept. 30 to enter their best community designs, on-the-board plans and advertising and marketing efforts.
“The Best of Seniors Housing Awards is the premier competition for the active adult and seniors housing markets, which are the fastest-growing segments of the housing industry today,” said Randolph Rinehart, CAPS, CGB, a custom builder from Charlottesville, Va., and chairman of the Seniors Housing Council. “By rewarding excellence in design and marketing, the awards program seeks to elevate the quality of housing and help builders better meet the needs of mature consumers.”
The awards program includes more than 50 categories covering all aspects of the seniors housing industry. Active adult categories include overall community, clubhouse design, condominium unit design and model home merchandising. Other design categories include aging in place, assisted living residences, congregate living community, continuing care retirement communities, mixed-use, multifamily housing, renovated seniors housing and special needs housing.
The marketing categories were added last year to enable builders and sales and marketing professionals to compete against the industry’s best. Individual marketing categories include logo, community brochure, direct mail piece/campaign, Web site, black-and-white and color print advertisement, radio and television commercial, sales center and special promotion.
“The 50-plus market is extremely diverse and demands a different type of product and marketing approach than the mainstream,” said Richard Rosen, a Silver Spring, Md.-based architect and chairman of Best of Seniors Housing Awards Committee. “The Best of Seniors Housing Awards recognize builders and other industry professionals for their innovation and for raising the bar for the industry.”
Entry forms and contest rules are available online at the NAHB Seniors Housing Council Web site at www.nahb.org/SeniorsHousingAwards. Or call 800-368-5242 x8220 for more information or to have entry forms mailed to you.
Winners will be announced at the Best of Seniors Housing awards ceremony during the 2006 International Builders’ Show in January in Orlando, Fla. They also will be displayed on the Seniors Housing Council’s Web site and in upcoming issues of Seniors’ Housing News magazine.
 Seniors Housing Publication Set Available at BuilderBooks.com Save 15% when you purchase “The Seniors Housing Publication Set” through BuilderBooks.com. Receive one copy of “Boomers on the Horizon: Housing Preferences of the 55+ Market,” “Marketing Seniors Housing” and the “Best of Seniors’ Housing News.” This publication set is a must-have for anyone serving the active adult market. To view or purchase this publication set online, click here, or call 800-223-2665.
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