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Find Out How to Get Started in the Active Adult Market
 Do you want to learn more about the fastest-growing segment of the housing market? Attend Building for Boomers & Beyond: Seniors Housing Symposium 2005 on May 16-18 in the Washington, D.C. metro area (Chantilly, Va.). The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.
There’s still time to register online — advance registration runs through Tuesday, May 3.
Featured Speakers: Sonkin and Wolfe
Featured speakers include Paula Sonkin and David B. Wolfe.
Sonkin, who has launched J.D. Power and Associates customer satisfaction surveys for airlines, rental car companies and hotels, will discuss findings from the recent J.D. Power Home Builder Survey pertaining to seniors housing; share J.D. Power methodology used to rate customer satisfaction; and shatter myths associated with developing a customer satisfaction initiative.
Wolfe, of The Center for Ageless Marketing and the author of “Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority” and “Serving the Ageless Market,” will discuss how aging boomers are more like their parents at comparable ages than commonly believed, and how companies that understand this will be poised for greater success in the seniors market.
New Courses Include Design, How to Get Started
The symposium will feature more than 20 education sessions covering such topics as amenities, design, multifamily, marketing and sales and the latest research and trends. There will also be a bus tour or several active adult communities in the Washington, D.C. area.
New programs at the symposium will include:
- A “How to Get Started in Active Adult Housing” course for industry newcomers
- “Designing for the Active Adult,” a new NAHB designation course
- The inaugural symposium/BUILD-PAC golf tournament at the resort’s renowned Fred Couples Golf Club
Special marketing and design sessions include:
- "Building for the Nexers: Next-Generation Communities, Amenities and Floor Plans"
- "Clubhouses Under a Microscope"
- "Concept Versus Reality: Making Universal Design Work"
- "Selling to Seniors"
- "Technology: A Different Kind of Amenity"
- "Winning at the Zoning Table"
For information, contact The NAHB University of Housing at 800-368-5242 x8338. Visit www.nahb.org/build4boomers and register online.
Be a Success in Seniors Housing
“The Best of Seniors Housing,” available through BuilderBooks.com, provides builders, sales and marketing directors, associates and anyone involved in the seniors housing market with the best articles from Seniors’ Housing News. Together, this collection of articles serves as a guidebook on seniors housing for people just getting into the industry. To view or purchase this publication online, click here, or call 800-223-2665.
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