The BA of North Central Florida was named the winner of the NAHB 2004 Cup for Outstanding Membership Achievement during the association's spring board of directors meeting in Washington, D.C., last month.
The North Central Florida association achieved a combined total of 102.9% — with a 35.1% increase in membership and a 67.8% retention rate. This achievement made it one of seven associations that were finalists for the Membership Cup. Each association was then invited to submit its 2004 Membership Plans, which were reviewed by members of the NAHB Membership Committee to select the final winner.
Jorgia McAfee, of Crime Prevention Security Systems and the association’s 2004 Ambassador Program chair and 2005 membership committee chair, attributed part of the association’s success in retaining members to its Ambassador program.
“We know that a member who is involved in the association is a happy member who will remain loyal to the association,” McAfee said. “Our Ambassador Program has reached out to new members and long-time members alike, encouraging everyone to get more involved in the association.”
To help build momentum further, the association has established a multi-year plan with specific goals that fully integrated the importance of membership throughout the organization.
“The BA of North Central Florida achieved great results by using existing tools and incorporating some outstanding new ideas,” said Lynne Pratt, the 2005 NAHB Membership Committee chair. “Their multifaceted approach is a great model for membership development.”
The Cup for Outstanding Membership Achievement award was sponsored by Sears Contract Sales.
For more information about the Cup for Outstanding Membership Achievement award, e-mail Emily Fitzsimmons, or call her at 800-368-5242 x8354.
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