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Marketing, Customer Satisfaction, Design to Be Featured at Senior Housing Symposium

Paula Sonkin, who has launched J.D. Power and Associates customer satisfaction surveys for airlines, rental car companies and hotels, and David B. Wolfe, of The Center for Ageless Marketing, an expert on marketing to seniors, will be the featured speakers at Building for Boomers & Beyond: Seniors Housing Symposium 2005 from May 16-18 at the Westfields Marriott in Chantilly, Va.

Sonkin will discuss findings from the recent J.D. Power Home Builder Survey pertaining to seniors housing; share J.D. Power methodology used to rate customer satisfaction; and shatter myths associated with developing a customer satisfaction initiative.

Wolfe, the author “Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority” and “Serving the Ageless Market,” will discuss how aging boomers are more like their parents at comparable ages than commonly believed, and how companies that understand this will be poised for greater success in the seniors market.

Building for Boomers & Beyond is a nationally recognized educational and networking conference on the growing 50+ housing market, presented by the NAHB Seniors Housing Council.

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More than 600 single-family and multifamily builders and developers, architects, land planners, interior designers and merchandisers, sales and marketing professionals, and others interested in the mature market are expected to attend.

In addition to Sonkin and Wolfe, new programs at the symposium will include:

• A “How to Get Started in Active Adult Housing” course for industry newcomers
• “Designing for the Active Adult,” a new NAHB designation course
• The inaugural symposium/BUILD-PAC golf tournament at the resort’s renowned Fred Couples Golf Club

The symposium will also feature more than 20 education sessions covering such topics as amenities, design, multifamily, marketing and sales and the latest research and trends. There will also be a bus tour or several active adult communities in the Washington, D.C. area.

NAHB members can register online by March 18 and receive an early-bird discount.

For information, contact The NAHB University of Housing at 800-368-5242 x8338, view the Building for Boomers & Beyond brochure or visit www.nahb.org/build4boomers.
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