NAHB Ad Campaign Targets Congress for Support
NAHB launched a major new ad campaign this week to focus Congress' attention on housing, its contribution to the nation’s economic recovery and to the robust demand for new housing projected for the next 10 years.
“After back-to-back record-breaking years for homeownership, new housing production and home sales, it's not surprising that some members of Congress don't exactly have housing on the front burner. But serious work must still be done to ensure that the housing needs of millions of Americans each year are met,” said NAHB President David Wilson.
The ads urge Senators and Congressmen to take a pro-housing stance on legislation that is expected to be considered in the current session. The campaign will culminate with a day-long ad blitz on April 13, the day of the NAHB Spring Legislative Conference when 700 builders are expected to converge on Capitol Hill for pre-arranged meetings with federal legislators.
Full-page advertisements will appear in publications regularly read by members of Congress, including Roll Call, National Journal, The Hill and Congressional Quarterly. In addition, radio spots will air on National Public Radio and the Washington, D.C. stations WTOP, WMAL and WBIG.
To view the print ads, “America’s Home Team” and “Stepping Up to the Plate,” and to listen to the radio spot, “Step Up to the Plate,” visit the NAHB Web site at www.nahb.org/Congress.