A growing number of consumers also want to live in communities closer to urban centers or that are connected to the surrounding community.
“Many active adults want to be near a town center in a community with a diverse product mix of condominiums, villas and single-family detached homes,” said Mark Stemen, president of K. Hovnanian Homes’ Washington, D.C. active adult division in Chantilly, Va. “The idea of leaving the active adult community to walk to shops and be involved in the greater community appeals to many of them.”
The service-enriched side of the industry, which includes independent living and assisted living, has experienced major changes.
Among the hottest trends for the service-enriched industry has been the demand for communities in mid- to high-rise buildings in dense urban settings.
“In the past, builders created communities that were far from the urban core,” said Richard Rosen, a Silver Spring, Md.-based architect and chairman of the 2005 Best of Seniors Housing Awards Committee. “Placing seniors in greenfield sites away from the city or even their former suburban neighborhoods doesn’t meet the needs of today’s buyers. They want to take advantage of the city’s offerings as well as maintain contact with family and friends, attend their places of worship and continue to work.”
Other trends include communities that embrace regional and ethnic traditions, capitalize on natural surroundings and incorporate sustainable design.
“Perhaps the most encouraging trend is the prevalence of universal design,” Rosen said. “Builders are including features like stepless entries, wider doorways and other features, not to mention providing more space in the kitchen and bath along with universal-design cabinets and fixtures. It appears that universal design is becoming part of the mainstream.”
For more information about the Best of Seniors Housing Awards, contact the NAHB Seniors Housing Council at 800-368-5242 x8220.
Attend the 2005 Seniors Housing Symposium in Metro Washington, D.C. Area
Learn more about the fastest-growing segment of the housing market. Plan to attend Building for Boomers & Beyond: Seniors Housing Symposium 2005, the premier educational and networking event for industry professionals serving the burgeoning 50+ market. For more information on this event, click here. To register for this event, click here.
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