Holders of the MIRM designation are builders, developers, marketing and advertising professionals, salespeople, Realtors®, consultants, lenders, appraisers, architects, designers, HBA staff, suppliers or anyone else with a keen interest in the building business.
But what is the market value of the MIRM designation? Why should a builder, developer or builder services company hire a MIRM — particularly in a sales, marketing, design or research capacity — to assist them in making their venture a success?
What’s in a MIRM? Knowledge and Experience
Professionals who achieve the MIRM designation have completed four multi-day intensive classroom programs on various facets of research, sales, marketing, merchandising and managing a new home community. In addition to meeting educational and professional criteria, they also have written a major case study — not unlike a thesis — on successfully bringing a development to the market.
Hiring a MIRM as an employee or consultant means that you will bring on board an individual who has proven their dedication to developing the skills and techniques needed to help your company succeed in this competitive industry.
If you have a choice among the candidates you are considering for a position or an engagement, and one or more of them has the MIRM initials after their name, understand that these individuals already have distinguished themselves from others in their industry to become one of the 1,000 people nationwide who have put forth the time, effort and money to complete this additional study and earn this designation.
Subscribe to 'Sales + Marketing Ideas' Magazine for Cutting-Edges Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s "Sales + Marketing Ideas" magazine. Call 800-368-5242 x8192 or visit www.smimagazine.com to subscribe or order a copy. Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
Residential Marketing Courses and Designation Programs for Sales & Marketing Professionals
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The CMP and MIRM designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals.
For more information on these designation programs, click here or call 800-368-5242 x8192. To locate a MIRM in your state, visit www.nahb.org/MIRM.
BuilderBooks.com Offers Sales and Marketing Publications Online
BuilderBooks.com offers a variety of sales and marketing publications online. To view or purchase these publications, click here.
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