Design Focuses on Making Homes Emotionally Rich
In her assessment of what today’s home buyers want, Gayle Butler, editor-in-chief of Better Homes and Gardens Special Interest Publications — Building/Remodeling, told convention-goers at last month’s International Builders’ Show in Las Vegas that there is no dominant design trend in today’s marketplace. But builders can steer their homes to success if they understand that their customers are motivated by one new rule: “I want what works for me.”
Reviewing about 1,000 new and remodeled homes a year, Butler said that today’s buyers are looking for “a home that’s emotionally rich.” They are looking for space that’s “planned for the way we live,” space that’s personal and conducive to relaxation and amenities that help home owners simplify and streamline.
“The great big world out there is a high anxiety place and home buyers are saying it doesn’t have to be,” said Butler.
She listed new design features throughout the house as prime ingredients in the emotionally rich house that buyers want: