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Awards Recognize Achievement in Sales and Marketing

From architectural achievements to interior merchandising, the year’s best in residential real estate sales, marketing and design were recognized last month at the 23rd Annual National Sales and Marketing Awards Gala, which was held in conjunction with the International Builders’ Show in Las Vegas.

Hosted by the NAHB National Sales and Marketing Council (NSMC), the awards, known as “The Nationals,” attracted more than 1,000 building industry professionals.

“These awards highlight the outstanding achievements of sales and marketing professionals around the country,” said Michael Copp, executive director of NSMC. “This event exemplifies the innovation that’s driving future trends within our industry.”

The Nationals recognizes exceptional new home sales and marketing efforts and is the country’s largest established new home sales and marketing competition. The ceremony also honors “Legends of Residential Marketing” — builders and marketers who stand apart as innovative leaders in the industry.

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This year’s honored winners from a diverse field of more than 1,100 entries in 51 categories.

A geographically diverse panel of marketing professionals, builders, architects, consultants, trade publishers and others who represent disciplines contributing to new home sales and marketing made their decisions over a three-day period.

A few of top award winners are highlighted below.For a complete list of Gold, Silver and Regional winners and additional details and history of the event, click here.

Community of the Year Gold Awards

• Attached Community of the Year — Urban: Metropolis by Wood Partners/The Novare Group, Atlanta
• Attached Community of the Year — Suburban: The Strand by Brookfield Homes in Newport Beach, CA
• Detached Community of the Year priced under $500,000: The Villas by Christopher Homes, Las Vegas
• Detached Community of the Year priced over $500,000: Fiore by Pardee Homes, Irvine, CA

Individual Achievement Honors

• Marketing Director of the Year: Robert Adams of Park Square Homes, Orlando
• Sales Manager of the Year: Dave Harding of Western Pacific Housing, Los Angeles
• Sales Person of the Year: Kelly R. Lucente of Ryland Homes, Eden Prairie, MN.
• Rookie Sales Person of the Year: Brett Grantham of D.R. Horton, Portland, OR

Legends

• Builder Legend: Robert Strudler, vice chairman and CEO of Lennar
• Associate Legend: Andrew Greenman, founder and CEO of The Greenman Group

Outstanding Regional Sales and Marketing Council

• Under 350 members: Sales & Marketing Council of the Home Builders Association of  Portage & Summit Counties, Akron, OH
• Over 350 members: Triangle Sales & Marketing Council, Raleigh, NC

Bill Molster Award

• Ed Dunnavant, MIRM, American METRO/STUDY Corp.

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