Sears Contract Sales Signs on as NAHB Exclusive Membership Sponsor
Signing on as NAHB’s first-ever Exclusive Membership Sponsor, Sears Contract Sales will be more than tripling the sponsorship dollars it has contributed annually since 1991 and will play an integral role in strengthening the association’s membership and associate member programs.
The partnership was made official during last month’s International Builders’ Show in Las Vegas.
The Sears sponsorship will enable NAHB to boost membership benefits, including the implementation of an official membership card, new opportunities for member recognition and new communications designed to help members get the most out of their membership.
“Having Sears Contract Sales on board as our Official Membership Sponsor is a great opportunity for both of us,” said NAHB President Bobby Rayburn. “Their involvement will enable us to implement value-added programs for our members at the local level and at the same time demonstrate to home builders across the nation that Sears Contract Sales is committed to the future of our industry.”
For the past 12 years, Sears Contract Sales has sponsored NAHB’s National Membership Day campaign, a grassroots member-recruitment effort that occurs each spring. The Sears sponsorship for 2004 will provide financial backing for National Membership Day on April 26 and a host of other activities serving current members and local associations.