Nation's Building News Online: December 15, 2003

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Loft-Styled New American Home Adaptable to Multi-Generational Needs

Builders are putting the finishing touches on The New American Home 2004 to have it ready for the thousands of convention-goers who will be visiting it next month during the International Builders’ Show in Las Vegas.

By all accounts, the single-family, modern loft-style residence is expected to be one of the best of the 21 showcase homes that over the years have been built in conjunction with the annual NAHB convention.

Co-sponsored by the National Council of the Housing Industry — the Supplier 100 of NAHB — and Builder magazine, this year’s home has a commercial feel in its use of large, adaptable spaces and such features as exposed ductwork and loft ceilings.

Designed by Food for Buildings, an architectural firm from the Netherlands, the home’s loft design bears a resemblance to the work of Frank Lloyd Wright and provides living space that is adaptable to the needs of a variety of households spanning many generations — ranging from first-time buyers to singles to older members of the post-World War II baby boom with grown children.

In its acknowledgment of other emerging forces in the American housing market, the home works well in higher density situations and can be built using quick and easy construction techniques.

The home is being constructed in The Lakes at West Sahara — just minutes from the Las Vegas Convention Center — by local builder, Merlin Contracting and Developing, LLC.

In consultation with Building America's IBACOS Consortium, the home uses a number of high-performance technologies to achieve a level of energy efficiency that will exceed Energy Star's required score of 86 on the Home Energy Rating System (HERS). The home has been designed to use 46% less energy for space heating and cooling, hot water and lighting than a comparable standard home.

Specific energy-efficient products in the home include: “access” windows from Loewen with Sun 140 glazing; insulated concrete forms for the foundation and above-ground exterior walls; structured insulated panel roofing; heat recovery ventilators; highly efficient condensing units; and copper roofing shingles that reflect sunlight away from the house, reducing the roof’s surface temperature and the home’s cooling load.

For the first time in 10 years, most of this year’s New American Home’s structural elements will be made of concrete — including the envelope, flooring, decking and exterior finish.

The show home is being furnished by San Francisco designer Jiun Ho and merchandiser Source Francaise in a fusion of Asian and European traditions with sensibilities that blend well with both modern and classic interiors. Furnishings are conducive to relaxed living rather than studied formality and have been interspersed with antiquities rescued from French chateaus and Provencal farmhouses.

Design highlights of the home include:

  • The master suite “feels” like a loft, with a unique “floating roof” and spectacular lighting. Copper louvers provide privacy for the suite’s veranda, which overlooks a lake and contains an outdoor bathtub and shower.
  • Several terraces help indoor spaces mingle with the outdoors, including a 400-square-foot area that is “walled in” by louvers, contains a spa and workout equipment and offers mountain views.
  • A 16-foot-high living area that opens up to a waterside terrace.
  • Unique floor finishes of concrete, natural stone, tile and wood.
  • A stairway connecting to an open study or office and the master quarters.
  • A lower-level downstairs living area with access to direct natural light and an entrance to a small patio.
  • A home cinema.
  • Industrial-styled double entry doors that open to a patio resembling a small hidden garden.
  • A long pool and lower reflecting pond.

The sales price of the 5,180-square-foot home is estimated to be in the $1.8 million range.

Building News Coast To Coast

Home View/Hidden Doors

According to Home of Fine Decorators' Dawn Causa, a growing number of Florida home owners are opting for so-called "flush doors." In this design trend, which produces a seamless effect, the casings are removed and the door is painted to match the wall. Once popular in minimalist dwellings, Causa says these camouflaged doors are now being incorporated into all kinds of house styles.
Wall Street Journal (12/12/03) P. W12; Reed, Danielle: www.wsj.com

If the Kitchen's Warm, It May Be the PC

The kitchen has been transformed in recent years from a room solely designed for cooking to a family gathering place, and it is now the most popular area to locate the household computer. University of California-Los Angeles Center for Communications Policy Director Jeffrey Cole believes always-on broadband Internet connections sparked the migration of the computer from the den to the kitchen. "It's all about being able to do things very fast and not have to wait," he remarks. Home owners are putting both laptops and desktop computers with either wireless or cable connections in the kitchen, and some are even giving up eating space to make room for the equipment. Moreover, computer areas are now included in many kitchen designs. Home owners typically choose devices that do not stand out in terms of size, and many prefer laptops because they can be moved to different locations throughout the room. With Salton's $2,000 Icebox, for instance, home owners view the Internet, television, movies and other applications from a flip-down monitor mounted under their cabinets. The device's keyboard and remote control are tightly sealed so that they cannot be damaged by spills and other kitchen mishaps.
New York Times (12/11/03) P. E1; Hafner, Katie: www.nytimes.com

Builders: Incentive Program Won't Lower Home Prices Much

Officials in Palm Beach County, FL, have created a voluntary incentive program to assist builders in offering homes for just $78,000-$188,000. Participating builders can undertake higher-density projects that increase area traffic. The incentives are intended to help low- to moderate-income families that cannot afford properties at the county's median price of $246,000 without a significant downpayment. County commissioners say builders could be required to offer low-cost homes to earn project approvals if the plan does not spark improvements within three years. However, Gold Coast Builders Association President Ron Hyman does not expect the incentives to slash home prices. Rather, he believes that lower impact fees, cheaper water and sewer access, and faster permit and inspection processes would be more effective.
Palm Beach Post Online (12/11/03) Shah, Nirvi: www.gopbi.com/partners/pbpost

Eagles or Bogies? Golf Courses' Development Appeal Dwindles

Many developers in Northeast Florida have decided not to include golf courses in their project plans. Davidson Development Inc., for instance, opted against a golf course for its Heritage Landing community in World Golf Village mainly because the development already will have a total of three courses when completed. Says Davidson Development Design Executive Rick Pariani, "When you include a golf course, it drives up the cost of the real estate, and the complexion of the community that evolves around the golf course ends up being much higher-end." Homes in Heritage Landing would have price tags between $300,000 and $500,000 or more if a golf course were built, versus $160,000-$350,000 without a course. Pariani says the company has decided to build a family camp instead, featuring swimming, outdoor sports, multi-function rooms, an outdoor movie screen and a storytelling or campfire ring. This will attract buyers with children, while other golf course communities target retirees. A number of experts believe Northeast Florida has plenty of golf courses to meet the needs of its residents, and LandMar Group COO Roger Postlethwaite insists that 1,000 or more homes are necessary for golf course communities to be successful.
Jacksonville Business Journal (12/01/03) McClellan, Gary: www.jacksonville.bcentral.com

Building America: Innovation in Home Building

Building America, a Department of Energy-sponsored public-private partnership, aims to make homes 40%-70% more energy efficient. It proposes to accomplish its goal by assembling teams of architects, builders, engineers, manufacturers, suppliers, planners, lenders and contractors to experiment with energy-efficient designs. The partnership also works to minimize waste; speed up the construction process; boost builder productivity; and test new products. Those involved in the research process monitor the envelope, mechanical systems and energy use, among other factors, to help create more sophisticated building systems.
Home Energy (12/03) Vol. 20.6, P. 40: www.homeenergy.org

Dimmers Add Ambiance, Cut Electricity Costs

Home owners can spend anywhere from $4-$50 on dimmer switches for their kitchens as well as living, dining, powder and family rooms. They allow occupants to control the lighting in each room to create a particular mood, and they also cut light output and electricity bills by controlling the circuit current. There are a variety of styles to choose from — including push dials, touch controls and toggle-and-lever — and they are available in colors that match the walls, windows and floors. The size of the dimmer, meanwhile, should correspond to the total wattage of the light bulb being used in the room. Though dimmer switches can be installed quickly and fairly easily, home owners might want to pay a little more for installation by an electrician to avoid bad connections and potential fire hazards. However, experts warn, home owners should use dimmer switches only for incandescent lighting and never for outlets or appliances.
Chicago Tribune (12/05/03) Heins, Frances Ingraham: www.chicagotribune.com

Builders Survey: Raise a Cheer

According to the CIT Construction Industry Forecast, optimism among U.S. construction executives rose 16% in the last year to the highest level since 1999. More than half of the 900 contractors and equipment distributors polled — 62% — expect next year to be an improvement from 2003, and most believe the commercial construction sector will fare better as well. Only 8% of respondents anticipate a worse year. Optimism was highest among contractors in the West South Central region — which encompasses Texas, Oklahoma, Arkansas and Louisiana. Those in the East North Central region including Illinois, Indiana, Michigan, Ohio and Wisconsin were not as confident about the industry's outlook.
Wall Street Journal (12/10/03) P. B8; Chittum, Ryan: www.wsj.com

Restaurant Look Enters the High-End Home Kitchen

A growing number of home owners are taking advantage of low interest rates to upgrade their kitchens, which are a top priority because they retain value and boost the property's resale potential. High-end appliances are gaining popularity because families are spending more time gathering and entertaining in the kitchen, plus experts say home owners want to showcase their wealth. Wine coolers, $6,000-plus Sub-Zero refrigerators with digital controls, convection ovens, quiet dishwashers, multiple appliances and warming drawers are in high demand among affluent home buyers as are upscale cabinets, sinks and countertops. According to Coppenbarger Homes interior coordinator Josie Myers, many home owners are opting for commercial-grade appliances, while others desire built-in appliances hidden behind the cabinetry. Myers notes that some kitchens even combine the two looks.
Jacksonville Business Journal (12/01/03) Geddes, Ryan: www.jacksonville.bcentral.com

Hanging Up on Old-Line Telephones

Several Milwaukee-based businesses are replacing traditional phone lines with Web-based communications systems. With voice-over Internet Protocol (VOIP) technology, companies can combine voice and data capabilities and similarly handle both voice mail and e-mail messages. Businesses can also install new phones easily and quickly by plugging them into the network system, and they save money on long distance calls by making them over the Internet. "There's a flexibility and increase in productivity that these systems are able to bring," remarks SBC Communications Inc.'s voice data convergence director Marianne Gedeon.
Business Journal (Milwaukee) Online (12/08/03) Trewyn, Phil: www.milwaukee.bizjournals.com

The Doorway to a Digital Document Strategy

Multifunctional digital copiers, which lately have added such features as scan-once technology, raster image processors and enterprise networking, can create an impressive new document-management solution for companies that take a total-cost-of-ownership approach to their document handling needs. While most companies still think of the devices as a capital expense — it can run from $3,000-$15,000 for an entry-level machine handling 16-33 pages per minute and $20,000-$40,000 for devices handling 40-60 pages per minute — there are also additional savings and productivity gains to be found by using the devices. For example, the copiers can create new value as low-cost, high-quality document scanners, and their networking functions can make them a convenient e-mail portal for sharing hardcopy documents without having to pay associated postage costs. The devices can also convert existing documents from hardcopy to digital format. A downside, however, is the need to reengineer the management processes for the assets and related workflow; it may be a good idea to put the IT department in charge of handling networked multifunctional document devices. The companies that develop an enterprise document strategy into which multifunctional devices can be incorporated are the companies that will see the most benefit from the devices.
Document Processing Technology (12/03) Vol. 11, No. 7, P. 20; Errigo, Sam: www.psdmag.com

Proposed Lumber Accord Would Harm Housing Consumers

A proposed quota settlement of the long-standing U.S./Canada softwood lumber dispute now under discussion by the two governments represents a blow to free trade and would harm consumers, housing affordability and millions of workers in lumber-dependent industries, according to the nation’s home builders.

Last year, Canadian softwood lumber imports totaled nearly 34% of the U.S. market. Under the proposed accord, Canadian shipments above 31.5% would be subject to a punitive tariff of $200 per 1,000 board feet (or about 65% of the average value), effectively imposing an inflexible ceiling on imports. A typical new home requires about 16,000 board feet of framing lumber.

“This plan to subsidize domestic lumber producers by restricting legitimate competition in the marketplace runs contrary to the interests of consumers and the national economy,” said NAHB President-elect Bobby Rayburn. “Artificially capping Canada’s duty-free share of the U.S. market and then charging prohibitive tariffs will limit lumber supplies and raise the cost of this vital building material. It is essentially a hidden tax on American home buyers and consumers.”

Rayburn added that the new tax could add thousands of dollars to the cost of a new home, which in turn would bump many borderline home buyers out of the market, and could also greatly increase the cost of home remodeling.

With the supply of timber from U.S. public lands restricted for environmental and other policy reasons, and with timber on private lands already being harvested in many areas at rates in excess of sustainable yields, Rayburn noted “it would be impossible to meet the demand for housing without imports. Imports do not replace domestic production. We can’t significantly increase lumber production or lumber mill employment in the U.S. because we don’t have any more trees available.”

As a result, Rayburn noted, the number of jobs in the U.S. lumber industry will remain limited by the finite domestic timber supply. However, the duties will have a detrimental impact on the more than 7 million Americans employed in housing and related industries that use softwood lumber and who outnumber U.S. lumber-producing workers by 25 to one.

The pact is designed to replace the current system under which Canadian lumber firms are paying an average 27% in across-the-board duties levied by the U.S. Commerce Department.

Canada has challenged the legality of the tariffs in cases now pending before the North American Free Trade Agreement (NAFTA) and the World Trade Organization (WTO). Initial rulings by the NAFTA and WTO appeals panels found that the duties were improperly imposed by the U.S. government.

“With regard to the lumber trade dispute, Canada has already scored important successes before the WTO and NAFTA. Rather than agree to a deeply flawed quota deal that would harm Canadian interests and the millions of American consumers who rely on a steady supply of softwood lumber, Ottawa’s best chance to roll back the tariffs once and for all is to pursue its legal challenges through to their conclusion,” said Rayburn.

Housing Snapshot

Mortgage interest rates continue bobbing up and down around the 6% mark, and last week 30-year, fixed rate loans fell to 5.88% and ARMs remained at a comfortable 3.77% for the third week in a row. Freddie Mac Chief Economist Frank Nothaft is predicting that the annual rate for mortgages this year will be at its lowest level in the 32-year history of the Freddie interest rate survey, and he does not expect mortgage financing to get much more expensive in 2004. General economic news was favorable last week: the Dow broke the 10,000 mark last Thursday for the first time in 18 months and the Federal Reserve indicated that it has no intention of increasing interest rates for "a considerable period." Framing lumber was down a bit to $326 per 1,000 board feet, but far bigger news came from the ongoing unraveling of price hikes for plywood and oriented strand board. According to Random Lengths, 15/32-inch 3-ply CDX Southern Westside plywood fell last week from $360 to $260 per 1,000 square feet and OSB declined from $325 to $220.

Mortgage Interest Rates

30 Year Fixed Rate: 5.88\%
15 Year Fixed Rate: 5.24\%
1 Year ARM: 3.77\%

Housing Starts: Oct. 2003

Total: 1.96 million\%
Single Family: 1.617 million\%
Multi Family: 343,000\%

New Home Sales: Oct. 2003 *

1.105 million

Existing Home Sales: Oct. 2003 *

6.35 million

* Seasonally Adjusted Annual Rate

2003 – A Year to Remember

When we work together, there’s no end to what we can achieve on behalf of NAHB’s grassroots members and the families across this country who regard the opportunity to rent or own a decent home as one of their top priorities.

As we approach the end of an amazingly successful year for America’s housing industry and this association, I want to briefly review our efforts and our accomplishments in 2003 so that we can celebrate our victories, mark our progress on ongoing housing priorities and redouble our efforts in the year ahead to meeting challenges that remain unresolved.

Once again NAHB responded and refuted naysayers in the media and academic circles who were predicting a collapse in real estate values and a subsequent decline in housing production. Not only did housing values hold their own but home builders for the third consecutive year led the economy forward to higher ground in 2003. Mortgage interest rates declined to their lowest level in almost half a century in early summer, and by year’s end annual new home sales are expected to top the one million threshold for the first time ever and single-family housing starts will exceed 1.45 million units — also an all-time record.

Other major highlights included leading the debate against a misbegotten regulatory effort for Fannie Mae and Freddie Mac that would undermine the effectiveness of the best housing finance system in the world; passage of a landmark tax stimulus bill; passage of a major housing bill in the Senate that is expected to be approved by the House; smashing all records (for attendance and exhibit sales) at the 2003 International Builders’ Show in Las Vegas; setting an all-time membership record of 215,000; and adopting the association’s first program-based budgeting system.

Here is a recap highlighting NAHB’s activities over the past year:

  • As it became increasingly clear that the nation’s lackluster economy needed a jumpstart, NAHB was the key housing organization in Washington to sign on to President Bush’s plan to create new jobs and boost economic activity by cutting taxes. NAHB lent the White House its support throughout a tough legislative process and led efforts to ensure that providing tax relief on dividends would not inadvertently undermine the effectiveness of the Low Income Housing Tax Credit. The final tax measure provided lower tax rates on capital gains that also applied to dividend income, and it actually created a new incentive for corporations to invest in the housing tax credit.

The Administration’s tax stimulus made effective this year across-the-board rate reductions that were scheduled to occur in 2004 and 2006. In addition to lower capital gain tax rates, which reach 0% in 2008, the package contained more good news for the businesses of NAHB members: an increase in bonus depreciation from 30% to 50% throughout 2004, an increase in small business expensing from $25,000 to $100,000 and an increase in the phase-out threshold from $100,000 to $400,000 through 2005.

  • On an issue of enormous importance for the future of the nation’s housing finance system and meeting the national goal of expanding homeownership opportunities for underrepresented minority households, NAHB vigorously opposed Administration efforts to transfer oversight of the programs of Fannie Mae and Freddie Mac from the Department of Housing and Urban Development to the Treasury. While NAHB joined in a broad consensus that the Treasury is an appropriate agency for ensuring the soundness and safety of these two government sponsored enterprises, it remained adamant in its opposition to allowing the Treasury — an agency that does not view housing as a national priority — to assume authority for reviewing and approving new programs designed to enhance the affordability and accessibility of housing credit. We stood our ground on this issue during deliberations on Capitol Hill and continue to work to increase public awareness of our concerns and to find an acceptable legislative solution when the debate resumes in the Congress next year.
  • Just before adjourning for Thanksgiving, the Senate passed a housing bill that increases FHA multifamily loan limits for high-cost areas and several other provisions supported by NAHB, including $200 million in the HOME program that would be set aside for downpayment and other home buying assistance. The FHA loan limit hikes will make the program more accessible to builders in high-cost markets. The House is expected to pass the bill as soon as it has the opportunity to consider it.
  • On a long list of legislative priorities, NAHB solidified political support, moving closer to favorable decisions on: tax credits for building or rehabilitating homes for moderate- to low-income home buyers; reversing technical restrictions on the use of Low Income Housing Tax Credits; and providing tax credits for tax efficiency in new and existing homes and multifamily properties. On an issue with major repercussions for housing affordability, NAHB secured the introduction of House and Senate resolutions calling for fair and free trade in softwood lumber with Canada.
  • On the land use and environmental front, NAHB supported enactment of a new law that will prevent devastating wildfires by enabling the national forests to be cleared of debris, underbrush and diseased trees. In transportation reauthorization legislation in the Senate, NAHB worked to ensure that transportation issues will not impede home building and there will be no federal control of land use issues. The association led successful compromise efforts on a House bill to preserve the highlands of New York, New Jersey, Connecticut and Pennsylvania without disrupting growth in the more populated parts of this area.
  • On concerns directly related to the cost of doing business, the House passed legislation that would allow small companies to band together across state lines through their membership in an association to obtain the economies of scale needed to negotiate affordable health insurance coverage for their employees. NAHB also worked in support of legislation, which cleared the House, to give federal courts greater jurisdiction over class action cases in an effort to help reduce the soaring costs of litigation.
  • On appropriations issues on Capitol Hill, NAHB worked to obtain funding for the Home Builders Institute’s Job Corps/Project CRAFT, Carl D. Perkins Vocational Education Grants, the HOPE VI program for severely distressed housing, Community Development Block Grants, HOME funds and the Zero Energy Buildings program.
  • On the political action front, BUILD-PAC recruited a record number of Capitol Club members and raised a record $1.25 million in the first 10 months of this year. One of NAHB’s own — Randy Neugebauer — won a seat in the U.S. House of Representatives.
  • On the state and local front, where the regulatory challenges for NAHB’s grassroots membership are concentrated, legislation establishing a process for resolving disagreements over construction defects in the home rather than in court made significant headway. During the year, 13 state legislatures adopted some form of “Notice and Opportunity to Repair” legislation, and a total of 18 states now have these laws on their books.
  • Sparking discussion at public meetings and conferences around the country on alternatives to developer exactions, a new report from the NAHB Smart Growth Advisory Group, “Building for Tomorrow: Innovative Infrastructure Solutions,” presented alternatives to traditional infrastructure financing and service-delivery mechanisms.
  • Continuing to pursue the legal rights of home builders and property owners, NAHB was on the winning side of several significant court cases, including decisions related to: the failure of the National Marine Fisheries Service to follow notice and comment requirements before establishing essential fish habitat for salmon in the Pacific Northwest; the arbitrary listing of the Arizona pygmy owl as an endangered species; the legal proposition that compensation is the proper award in takings cases; the ability of NAHB members to obtain Small Business Administration loans without having to complete unnecessary paperwork related to environmental analyses; and the right to have takings claims heard in federal court after they have been litigated in state court.
  • The NAHB Legal Research program — which provides free information on industry-related issues to NAHB members and their affiliates — responded to more than 1,000 information requests over the year. NAHB attorneys reviewed more than 50 local ordinances related to building and development. Legal Affairs published a review of the scientific literature on the health effects of exposure to mold.
  • In the area of Construction Codes and Standards, NAHB initiated efforts to establish the association as the national voice for green building; provided resources to help members and associations oppose the adoption of the NFPA 5000 Building Code in their states and localities; assisted members in combating mandatory fire sprinkler systems; and participated in code hearings to advocate against unnecessary increases in construction costs related to radon detectors, larger setbacks from lot lines for fire protection purposes, increased structural provisions to mitigate against earthquakes, 7-11 stair geometry, and more.
  • On construction safety, NAHB formed an alliance with OSHA to address the industry’s workforce training needs, especially for Spanish-speaking workers; secured a seat on the OSHA committee that is responsible for providing advice on safety standards and policy; and, in conjunction with the NAHB Research Center, received funding for the fourth consecutive year to develop and deliver construction safety training at home builders associations. Through an alliance with OSHA, NAHB members now have improved access to information and education on jobsite safety and health.
  • On the environment, NAHB obtained a seat on the Environmental Protection Agency's rulemaking team that allowed builders to help shape reasonable and workable standards for brownfield sites. The association directed the development of a Web site to help builders comply with environmental laws and regulations. NAHB worked with the EPA to remove problematic elements from proposed Effluent Limitation Guidelines that would have cost the building industry more than $3 billion annually and to remove requirements from the storm water general permit that would have cost builders $137 million a year in compliance costs. We provided the Fish and Wildlife Service and the National Marine Fisheries Service with model economic analysis for assessing the impact of critical habitat designations on land costs and housing affordability. We convinced the Forest Service to exempt the Tongass and Chugach National Forests from the Roadless Rule, in effect removing the prohibition on logging in these areas.
  • 2003 was the year in which NAHB built a strong foundation for more effective and efficient membership services and communication through reorganization and centralization of the association’s resources and better utilization of the latest technology. Key to this effort is NAHB’s Marketing and Sales Group, which developed a comprehensive marketing package to represent all advertising and sponsorship opportunities offered by the association. With a goal of increasing non-dues revenue while meeting the needs of the association’s members, successful sales efforts included the NAHB Golf Tour, Nation’s Building News and Builder and Remodelor 20 Clubs. Marketing efforts included promoting education through NAHB designation programs (in which enrollment increased 69% over 2001); joint venture educational programs with local associations; specialized educational conferences; BuilderBooks.com publications; revenue sharing opportunities for HBAs; and the Member Advantage program, which provides members with hundreds of thousands of dollars in savings. NAHB’s biggest event of the year, the 2003 International Builders’ Show, set new records for exhibit space sales and revenue and attendance and is headed for new records in 2004.
  • With the launching of NAHB’s completely redesigned and upgraded Web site — www.nahb.org — NAHB members and the public have access to a growing store of information about the association and the industry it serves. More than 1,400 pieces of public information were posted on the site by November. The site’s member-only features and functionality enable members to access exclusive industry information, HBA resources, policy information, council documentation and more. Visits to the site increased from 370,000 in the year’s second quarter to more than 424,000 in the third quarter.
  • In addition to the publication of a print edition of Nation’s Building News eight times a year, the association also bolstered its internal communications by launching in March a new weekly online version of Nation’s Building News designed for the entire NAHB membership; by publishing 21 other online newsletters for targeted audiences; and by conducting an aggressive campaign to collect member e-mail addresses.
  • In 2003, NAHB made tremendous strides in information technology, completing conversions and customizations to a new management system that will provide greater flexibility and more robust tools to automate the support of various member needs. A new online Web Membership System that was rolled out during the year will enable local associations to manage their NAHB membership information online.
  • In 2003, NAHB achieved remarkable gains in bringing its advocacy concerns on key legislative and regulatory issues to the public. NAHB represented its views in more than 4,100 stories in major media outlets, placed more than 70 editorials and letters to the editor and conducted nearly 900 interviews with reporters at daily and weekly newspapers, wire services, business and trade magazines and Web-based media. NAHB representatives appeared on 250 television and radio programs and arranged five editorial board meetings.
  • 2003 was a banner year for education, with the University of Housing offering more than 650 classes to more than 11,000 students, representing more than 40% growth since 2001. The association’s educational messages also extended into middle schools and high schools through “Building Homes of Our Own,” an innovative simulation home building game. Some 24,000 CD-ROMs were delivered to educators, with an outreach of 840,000 students, one million parents and 48,000 teachers. The nation’s home builders were able to provide young children with some important safety lessons through distribution of Bob the Builder™’s “Blueprints for Home Safety” activity books. Dallas-based HIT Entertainment, Bob the Builder’s owner, made more than 270,000 of these books available to members and associations.
  • Rising to the critical challenge of finding young, skilled construction workers to build the housing the nation needs, the Home Builders Institute, the workforce arm of NAHB, scored several home runs over the course of the year: participation at the First International Youthbuilding Congress in London; expansion of Project CRAFT into Texas; the launch of the Building Careers Job Bank Web site; additions to RCA Series textbook and multi-media materials on construction skills; and the inauguration of an HBI educational designation program for field superintendents that was attended by nearly 1,000 participants.
  • Also on the educational front, the National Housing Endowment awarded more than $500,000 to support more than 70 college and university students in construction-related fields and projects directly related to NAHB’s top priorities.
  • Through its councils, NAHB stepped up efforts during the year to provide support for major segments of the housing industry that have their own special focus and their own special needs. The Multifamily Housing Credit Group worked with the NAHB leadership to insure that the Administration’s final tax bill contained no provisions inimical to the Low Income Housing Tax Credit. In addition, Multifamily worked with the NAHB Advocacy Group to secure improvements to the FHA mortgage insurance program and to dissuade the U.S. Postal Service from imposing onerous new regulations on mailboxes in apartments. The Remodelorstm, National Sales and Marketing, Commercial Builders, Seniors Housing, Building Systems and Women’s Councils all focused their energies on improving their member communications and services and recruiting new members to expand their constituencies.
  • The Remodelorstm Council developed a pilot program that next year will enable remodelers and small contractors in selected home builders associations to join NAHB at a 50% discount for the first year of membership.
  • Under the Building Systems Councils (BSC) umbrella, new Systems Builder and Concrete Home Building sub-councils were created and launched this year. These two new sub-councils — which allow systems builders and producers and builders of residential concrete construction to join the BSC and participate in ongoing council programs — have increased the association’s dues revenue and membership growth at the same time as they have increased attendance at BSC events.
  • The National Council of the Housing Industry — the Supplier 100 of NAHB — created a speakers bureau for presentations by its manufacturer members at home builders associations and lent its financial support to the New American Home at the International Builders’ Show; NAHB research on tort reform, mold, growth and impact fees; the Home Builders Institute’s Student Chapter Awards; and the bi-annual NAHB Economic Forecast Conferences.
  • In the international arena, NAHB moved aggressively in 2003 to develop resources that will help its members explore business opportunities outside of the country. The association’s International Department planned NAHB’s first International Housing Conference of the Americas in Mexico City and received a grant of almost $400,000 from the Department of Commerce to expand export markets in Mexico and increase trade information and educational resources for NAHB members.
  • NAHB continued to build upon the knowledge and expertise of its staff, decreasing annual turnover to less than 15%. After almost a decade of steadily increasing turnover, since 2000 the number of staff leaving the organization has declined by half. At the same time, the association continued to find opportunities to streamline its operations and to identify new ways to deliver products and increase support to the membership without increasing staffing resources.

At the end of 2003, economists at NAHB are predicting that the nation’s home builders can look forward to another good year in 2004, with mortgage rates remaining on the low side and a resurgent economy creating new jobs and prosperity. I am confident that our association is stronger, more resourceful and more responsive to the needs of its members than ever before, and that we stand ready to build on the many outstanding achievements of the year gone by and tackle the challenges that lie ahead as “Together We Build the American Dream.”

‘American Dream Downpayment Act’ to Increase Housing Opportunities

House passage last week of S. 811, the “American Dream Downpayment Act,” will promote housing affordability and increase rental and homeownership opportunities nationwide, according to the nation’s home builders.

“This important housing bill will spur badly needed apartment construction in such major markets as Boston, San Francisco, Los Angeles, Chicago and New York,” said NAHB Executive Vice President Jerry Howard. “It will also help tens of thousands of working families to become new home owners.”

The bill was passed by the Senate just before the Thanksgiving recess and as this issue of NBN went to press, President Bush was expected to sign it into law on Tuesday, Dec. 16.

The Federal Housing Administration (FHA) multifamily mortgage insurance program is a critical source of financing for affordable multifamily rental housing. The legislation will raise the loan limits in high-cost markets, enabling multifamily builders there to use the program to finance affordable rental housing.

The measure will boost limits for FHA-insured loans in high-cost areas to 140% above the program’s base limit. The current limit is 110%. For special projects in high-cost areas, the HUD secretary will have the discretion to raise the maximum loan limit to 170% above the base.

The bill also authorizes $200 million annually to assist low- and moderate-income home buyers with downpayment and closing costs, providing grants of roughly $5,000 to an estimated 40,000 home buyers annually.

The legislation also contains a provision designed to increase the use of the FHA’s hybrid adjustable rate mortgages. These loans have a fixed interest rate for an initial period that is typically three, five, seven or 10 years and then switch over to an adjustable rate; they enable more families to qualify for a home loan because the initial interest rate is lower than the rate on a conventional 30-year, fixed-rate mortgage.

“NAHB congratulates the Administration on passage of the 'American Dream Downpayment Act,' which is the centerpiece of its housing agenda this year aimed at helping to achieve the goal of 5.5 million additional minority home owners by the end of the decade,” said Howard.

To read the bill in its entirely, click here and enter S. 811 in the box at the upper left.

HUD Secretary Martinez Resigns to Run for Senate

HUD Secretary Mel Martinez resigned as the nation's 12th secretary of the Department of Housing and Urban Development (HUD) on Dec. 12 to run for a U.S. Senate seat in Florida.

NAHB thanked Secretary Martinez for his service and support for housing following his announcement to leave HUD and run for office. 

"Echoing President Bush's comments, we want to thank Secretary Martinez for his service to his country," said NAHB President Kent Conine.


Make Your Connection With www.nahb.org

Make your connection to the latest housing industry news and information with www.nahb.org — the official public and members-only Web site of NAHB.

Log in today to register for educational seminars, meetings and networking events; find important economic and housing data; and learn the latest developments in NAHB’s efforts to promote housing. It’s all available to you 24 hours a day at www.nahb.org. Just click the "Member Log In" button to get started.

If you are a member and need information about NAHB products and services, use the NAHB Staff Contact Directory to look up the direct telephone extensions for NAHB staff experts.

Jackson Nominated as Housing and Urban Development Secretary

President Bush on Dec. 12 nominated Alphonso Jackson to become the nation’s 13th secretary of the Department of Housing and Urban Development.

The nomination was made after Secretary Mel Martinez stepped down from his post last week, reportedly to run for the open U.S. Senate seat in Florida.

Jackson has served as HUD deputy secretary for nearly three years, supervising the day-to-day activities of the agency. Previously, he directed the housing agencies for St. Louis, Washington, D.C. and Dallas.

“Alphonso Jackson has all the credentials to become an excellent HUD secretary,” said NAHB President Kent Conine. “We look forward to working with Secretary Jackson in the weeks and months ahead.”


Make Your Connection With www.nahb.org

Make your connection to the latest housing industry news and information with www.nahb.org — the official public and members-only Web site of NAHB.

Log in today to register for educational seminars, meetings and networking events; find important economic and housing data; and learn the latest developments in NAHB’s efforts to promote housing. It’s all available to you 24 hours a day at www.nahb.org. Just click the "Member Log In" button to get started.

If you are a member and need information about NAHB products and services, use the NAHB Staff Contact Directory to look up the direct telephone extensions for NAHB staff experts.

FHA Multifamily Mortgage Insurance Receives Another Reprieve in Congress

Thanks to a Herculean effort on the part of NAHB and other concerned industry organizations, the House and Senate last week both passed, by unanimous consent, a measure giving the Federal Housing Administration the authority to continue to commit funds through its Multifamily Mortgage Insurance Program.

That program’s authority had been set to expire last fall, and Congress had passed interim measures to allow it to continue. But the last of those ran out on Dec. 5 and the agency’s authority to commit funds expired.

In just days, NAHB persuaded both houses of Congress to take action to ensure that HUD would have sufficient authority to continue the program until Jan. 31. By that time, the pending HUD appropriation is expected to have passed as part of an Omnibus Appropriations bill, which will allow the program to continue for the remainder of the fiscal year.

The program will be back up and running as soon as it receives a final okay from the Office of Management and Budget.


Multifamily Leadership Board Conference Call — Jan. 8, 2004

Industry expert Ron Witten, president of Witten Advisors, Dallas, will brief the members and invited guests of the Multifamily Leadership Board on what to expect in the coming months in terms of trends and hot markets. For information on participation, contact Laura Zaner, 800-368-5242 x8563.

2004 NAHB Multifamily Pillars of the Industry Conference & Awards Gala

Don’t miss the Multifamily Pillars of the Industry Conference and Awards Gala, the premier educational and networking event of the year for the multifamily industry, in Palm Springs, CA, March 28-30. Explore both the current and future state of the multifamily industry. Click here for more information.

NAHB Hits the Target on All of Its FHA Multifamily Legislative Goals

As this issue of Nation’s Building News went to press, President Bush was poised to sign the "American Dream Downpayment Act" into law — a measure that contains a provision giving FHA the ability to significantly raise mortgage insurance loan limits in high-cost areas

This marks the final segment of a four-part strategy to address builder concerns about the FHA Multifamily Mortgage Insurance program.

With this latest improvement, the HUD secretary will have the authority to raise the mortgage loan limits in high-cost areas by up to 140% of the program’s base limit (from the current limit of 110%). And on a project-by-project basis in high-cost areas, the HUD secretary will have the discretion to raise the maximum loan limit by up to 170%.

This will enable developers to more easily build rental housing in the nation’s most costly markets — areas that tend to be among those most in need of such housing.

NAHB’s effort began in the fall of 2001 when it successfully persuaded Congress to raise the FHA Multifamily Mortgage Insurance program’s base loan limits by 25%. Those limits had not been raised since 1992. Last year, Congress agreed to index those limits to inflation, effective Jan. 1, 2003.

Those successes are in addition to work by NAHB to help HUD modify the model it was using to set mortgage insurance premiums, which was resulting in unreasonably high premiums for builders. During meetings with HUD, NAHB economists explained the problems and suggested solutions. HUD now  incorporates NAHB’s approach to set insurance premiums that are reasonable and accurate.


Multifamily Leadership Board Conference Call — Jan. 8, 2004

Industry expert Ron Witten, president of Witten Advisors, Dallas, will brief the members and invited guests of the Multifamily Leadership Board on what to expect in the coming months in terms of trends and hot markets. For information on participation, contact Laura Zaner, 800-368-5242 x8563.

2004 NAHB Multifamily Pillars of the Industry Conference & Awards Gala

Don’t miss the Multifamily Pillars of the Industry Conference and Awards Gala, the premier educational and networking event of the year for the multifamily industry, in Palm Springs, CA, March 28-30. Explore both the current and future state of the multifamily industry. Click here for more information.

Managing Property Like a Pro

"It was collecting the rent, supervising maintenance and repairs — and sometimes even mopping the floors." That’s what multifamily management used to be, according to David Kuperberg and N. Mike Patellis, authors of "Residential Property Management," a new publication from BuilderBooks. These days, though, say the authors, "each residential property is like a branch office, an independent business center with...goals to meet."

That sort of enterprise needs a professional manager, one who’s trained to prepare a budget and understand legal requirements and responsibilities. Beyond that, "the manager needs communication skills, marketing expertise and more," says Kuperberg, himself a RAM (Registered in Apartment Management) and a CPM (Certified Property Manager).

This new book will be the textbook for the revised and updated RAM course being piloted this year, according to Patellis, also a RAM and CPM. With the information the two have compiled, students will be able to understand issues and develop the strategies to deal with them in a professional manner.

But the book also was designed to serve as a reference for people involved in property management at every level, from the site itself to the corporate office. "There really aren’t any comprehensive property management guides out there that focus only on residential management," says Patellis. "This is a reference you can consult whenever a question arises. It’s indexed, it has a glossary and it’s as complete as we could make it."

Residential Property Management includes updated approaches to record-keeping and reporting used by firms that must be accountable not merely to syndicates or shareholders, but to large corporate investors. It includes information on managing condominium communities and co-ops, as well as now-privatized military base housing. It talks about higher-tech methods of communication and when to use them.

The authors note that in the RAM textbook they helped write in 1987, they talked about "this new thing — computers — that might transform the workplace." In this edition, computer use by professional managers is a given. "If you’re not using computers, you’re not in this business."

The book also addresses the top problem areas — the issues that, if handled badly, can land a company in court or worse. Those include:

  • Fair Housing Accessibility rules
  • Americans with Disabilities Act rules
  • Responding to Lead Paint
  • Responding to Mold
  • Responding to Asbestos
  • Hiring practices — what you can and can’t ask legally

Patellis and Kuperberg will be at NAHB’s International Builders' Show to answer questions and to sign their new book. Look for them at the Multifamily Reception on Saturday, Jan. 17; and at the On-Site area Monday, Jan. 19, from 2:30-3:30 p.m. and Tuesday, Jan. 20, from 12:30-1:30 p.m.

To view or purchase "Residential Property Management" online from BuilderBooks.com, click here or call 800-223-2665 to order.


Multifamily Leadership Board Conference Call — Jan. 8, 2004

Industry expert Ron Witten, president of Witten Advisors, Dallas, will brief the members and invited guests of the Multifamily Leadership Board on what to expect in the coming months in terms of trends and hot markets. For information on participation, contact Laura Zaner, 800-368-5242 x8563.

2004 NAHB Multifamily Pillars of the Industry Conference & Awards Gala

Don’t miss the Multifamily Pillars of the Industry Conference and Awards Gala, the premier educational and networking event of the year for the multifamily industry, in Palm Springs, CA, March 28-30. Explore both the current and future state of the multifamily industry. Click here for more information.

Protecting Yourself From Fraud: An Introduction

The first in a series of articles on preventing fraud from affecting your business.

Theft doesn’t have to happen with a gun. You can be robbed in broad daylight while you’re out working on a job site, as you sit at your desk talking to a vendor or while you’re on vacation. And you won’t even know it happened until well after the fact — if ever!

Through my years of experience as a certified public accountant, certified internal auditor and QuickBooks® ProAdvisor, I have seen a surprisingly high rate of significant internal frauds. I have investigated instances of embezzlement and have studied various documented fraud cases, specifics and fraud warning signals.

When I help my clients develop management and cost accounting systems, I typically advise them about implementing basic, cost-effective controls to helpminimize, prevent or detect fraud. When I work with owners of small businesses I normally find that, unless they’ve personally experienced prior theft, they have little or no knowledge about:

  • How they may be at risk
  • How simple frauds are easily perpetrated
  • Warning signals (“red flags”) of fraud
  • Basic anti-fraud controls
  • How to proceed if they suspect or discover fraud in their company

Without this information, small business owners (and particularly those in the construction industry) are exceptionally vulnerable to major loss. Fraud is a quiet, insidious form of theft that can rob you, your employees and your family of your financial security and everything you’ve worked for over the years. It is not uncommon for a major fraud to cause a company to fail. And the criminal seldom makes restitution or goes to jail.

It’s a darn shame — and it needn’t happen to you. I’ve developed this series of business management articles, which will appear in upcoming issues of Nation's Building News Online, to brief you in the following areas:

  • Assessing your knowledge of fraud
  • Why construction businesses are at increased risk for fraudulent activity
  • The power of self-defense strategies (awareness, preparation and action)
  • Warning signs and what to do if you suspect or discover a problem
  • Analyzing and recognizing the specific risks that your company faces
  • The importance and impact of environmental controls
  • Preventative and detective controls for bank accounts, credit cards, payroll and employees, purchasing and company costs and computer and accounting systems
  • Avoiding identity theft

I’ll include real-life examples of actual frauds and discuss controls that could have prevented the fraud or detected it in its early stages.

A Quiz to Get You Started

The following quiz will get you thinking about your areas of risk (answers are at the end of the article). This actually is the first half of the quiz. The second half will be provided in the next article of this series.

1.  Most frauds are committed by (choose one):

a.   Smooth-talking, deceptive con artists
b.   Long-term, trusted management level employees
c.   Sharp, young employees who are new to the job
d.   Front-line or field employees with access to assets 

2.   Which of the following scenarios might encourage the bookkeeper for a small company to
      “temporarily borrow” some funds from the company (choose all that apply)?

a.   The job duties include:
       •  Posting deposits and checks to the accounting records
       •  Creating checks for the owner to approve and sign
       •  Mailing checks after the owner signs them
       •  Promptly reconciling the checking account at the end of the month after you receive
          the bank statement
       •  The boss doesn’t understand the accounting reports and seldom reviews the
          financial statements.
b.   The company owner has a clearly posted “immediate dismissal and report to the
      authorities” policy for theft within the company.
c.   As a part-timer, the bookkeeper is paid at a very modest hourly amount, doesn’t
      qualify for benefits and has some high expenses and several large credit card
      balances.

3.   True or False: The bank will only clear checks that show the name(s) of authorized signers.

4.   True or False: The bank checks authorized signatures on checks exceeding $10,000.

5.   Your blank checks are stored in a drawer in your bookkeeper’s desk. Without your
      knowledge, several checks are removed from the bottom of the box and made payable
      to “Pam Wilson.” Your name is forged and the checks are cashed. They clear for a total
      of $14,500. Your actual loss is (choose one):

a.   $0; because the bank is responsible for any forged checks.
b.   $0; because you discovered the forgery two months later while performing your bank
      reconciliations and promptly reported it to the bank.
c.   $0; because your employee bonding insurance will cover the loss.
d.   $14,500; because you were negligent. The checks were not properly secured, you did
      not report the theft to the bank within 30 days of receiving your statement and your
      insurance deductible is $50,000.


Answers:

1.   b.   Why? Because they are in a position to do so and the work of trusted employees is
             seldom reviewed or questioned.

2.   a.   The bookkeeper controls all accounting activities so there is minimal opportunity to
             spot fraudulent transactions. And if owners don’t understand or review work, it’s like
             announcing that they are putting a large sum of money in a drawer but will never check
             to see that it’s all there.
      c.    Underpaid employees can develop a “they owe it to me” attitude.

3.   False.    Although a sharp teller might catch a bad signature at the teller window, most
                     checks are processed by the thousands in batch mode and signatures aren’t
                     checked.

4.   False.    See number 3. Banks may check signatures on a small percentage of checks
                      written for large amounts (e.g., more than $5,000 to $25,000, depending on the
                      bank), but you should always assume that the authorized signature “control” is
                      nearly non-existent.

5.   d.   Self-explanatory answer. Banks can require you to notify them of discrepancies within
            14 to 30 days. You’ll probably want to check your bank to see how much notification time
             you are allowed and then be sure to reconcile within that time frame.

Diane C.O. Gilson, CPA, CIA, is a Certified QuickBooks ProAdvisor and MasterBuilder ProAdvisor, author, trainer and construction accounting coach, as well as a frequent speaker at The International Builders’ Show and The Remodelers’ Show. Her firm, Info Plus Accounting PC/CPA, offers bookkeeping and support services to help construction companies do more accurate and timely job costing and run better management reports. Contact Gilson via e-mail, or call her at 734-544-7620.


'Accounting with QuickBooks Pro®' Available at BuilderBooks.com

"Accounting with QuickBooks Pro® for Home Builders and Remodelers," including a CD-ROM with a trial version of QuickBooks Pro®, is available through BuilderBooks.com. From writing payroll checks to generating up-to-date income statements, this book will help you get the maximum benefit from your accounting system. To view or purchase it online, click here or call 800-223-2665 to order.

Business management publications available at BuilderBooks.com

BuilderBooks.com also offers a variety of other publications about business management. To view or purchase these publications online, click here.

Want more information about effectively managing your business?

NAHB’s Business Management Department offers a variety of online resources to help you run your business better and more profitably. Click Business Management Tools for articles about human resources, financial management, sales, production, technology, customer service and other business-related topics. In addition, visit the NAHB Software Users Network Discussion Forum (SUN) to ask technology consultants and other builders what they think of various software packages and applications.

Subscribe to NAHB’s Business of Building e/Source

NAHB’s Business of Building e/Source is your monthly electronic guide to the hot issues and emerging trends in home building business management. You’ll find practical advice, tricks of the trade and sound business guidance — all delivered monthly, straight to your desktop, in a quick and easy-to-read format. Business of Building e/Source is available free to NAHB members and their employees. To subscribe, click here on the members only side of www.nahb.org.

University of Housing Offers Courses on Customer Service and Business Management

The NAHB University of Housing offers a course on business management designed to help builders improve their business and profitability. For a list of current offerings, click here. Search keywords: “Introduction to Business Management.”

The NAHB University of Housing offers designation programs for builders and remodelers interested in improving their productivity and profitability. Click here for a list of NAHB designation programs.

Make Your Connection With www.nahb.org

Make your connection to the latest housing industry news and information with www.nahb.org — the official public and members-only Web site of NAHB.

Log in today to register for educational seminars, meetings and networking events; find important economic and housing data; and learn the latest developments in NAHB’s efforts to promote housing. It’s all available to you 24 hours a day at www.nahb.org. Just click the "Member Log In" button to get started.

If you are a member and need information about NAHB products and services, use the NAHB Staff Contact Directory to look up the direct telephone extensions for NAHB staff experts.

Rental Apartments for All Ages Are Competition to Seniors Housing

The National Investment Center for the Seniors Housing & Care Industries (NIC) released research indicating that rental apartments — not “aging in place” — are the seniors housing industry’s biggest competition.

The report, "Understanding Seniors Housing Demand, Choices and Behavior: Insights From the AHEAD and HRS Studies," found that seniors who do not move into seniors housing communities do not necessarily remain in their homes. Instead, many often downsize and leave their “roots” by moving to apartments in non-age-qualified communities.

Of significance, the NIC report concluded that seniors tend to move into market-rate apartments open to all ages at a greater rate than they move into seniors housing.

In addition, it found that age-qualified residents who receive congregate care and assisted living services are substantially less depressed and less lonely than people of the same age renting in all-ages communities. The report also noted that seniors who live in age-qualified housing are happier than those who live in all-ages neighborhoods.

“This speaks directly to the quality of the product and will help adult children feel more comfortable in persuading their parents to consider moving into a seniors community,” said Robert G. Kramer, president of the Annapolis, MD-based NIC.

The report provides a range of insights for seniors housing owners and operators into the decision-making process, preferences and experiences of seniors when they consider moving to new housing.

For example, the report indicated that some seniors typically use part of their assets to supplement their income in order to cover their housing expenses, a finding that NIC has previously reported in other studies, Kramer said. As people age, they typically spend more money than they generate, meaning developers should not use income as the sole qualifier for an individual moving into a retirement community. Developers also need to look at how prospects will be able to monetize their homes and other assets before moving to seniors housing.

The report also identified opportune times to attract potential customers. According to NIC, the first opportunity arises when an individual initially moves from his or her all-ages neighborhood home, either from desire or need. The second occurs when that individual, after having made the initial move, is required to move again at a later date due to a need for care.

NIC analyzed data from two University of Michigan studies, the Health and Retirement Survey (HRS) and the Asset and Health Dynamics Among the Oldest Old (AHEAD), that reported on more than 22,000 occupants from 13,000 households. The residents were interviewed every two years. Topics included health, living environments, housing expenses and sources of personal income.

Margaret Wylde, of Oxford, MS-based ProMatura Group, LLC and a trustee for the NAHB Seniors Housing Council, prepared the report and compiled the data on behalf of NIC.

Copies of the new report, "Understanding Seniors Housing Demand, Choices and Behavior: Insights From the AHEAD and HRS Studies," can be purchased for $75 by calling NIC at 410-267-0504 or visiting the publications section of the organization’s Web site.


Learn More About Seniors Housing Through the Seniors Housing Council

To learn more about seniors housing, join the NAHB Seniors Housing Council. The council provides information, education, networking and recognition opportunities for its members and represents NAHB on seniors housing issues. For more details, e-mail Jeff Jenkins or call him at 800-368-5242 x8292.

BuilderBooks.com Has Publications About Seniors Housing

BuilderBooks.com offers a variety of publications about the seniors housing market. To view or purchase these publications, click here and type “seniors” in the search engine.

2004 Seniors Housing Symposium

To learn more about the seniors housing market, plan to attend the 2004 Seniors Housing Symposium, Building for Boomers & Beyond in Chicago from April 14-16. The symposium will focus on the lifestyle component of 50+ seniors housing.

Model Merchandising and the Sales Manager: Character Counts

Doris Pearlman, MIRM

Good sales managers know that successful models generally share two things in common — a focus on buyer character and on comfort. Both are prime factors in garnering the buyer’s attention. Understanding this focus in today’s model home merchandising will facilitate increased sales and profitability.

A Matter of Character

Whether the product is modest or magnificent, it must convey a sense of character. Below are a few ways to help accomplish that:

  • Have a well-defined buyer profile in mind from the start. Include the basics of income, family composition, cultural and ethnic preferences. Translate your demographic and psychographic research into interiors that speak to buyers at their deepest levels.

We’re currently dealing with several profiles, including:

    • The first-time/free-spirit/full-circle buyer. The traditional buying path for starter home/move-up buyers is now more of a spiral, with prospects united less by age than by common interests. What they have in common is a desire for minimum maintenance, more flexible space and freedom.
    • The family-focused buyer. These move-up home seekers are centered on raising children. And their residences reflect it — from configuration and design to amenities and the larger sense of community.
    • The fine-living buyer. A gracious home expresses the success of its owners. Don’t dismiss image indicators like double staircases, wine cellars, spa rooms, home theaters, pasta faucets, warming drawers, drying closets and status brands.
    • The 50-forward buyer. Beginning in 2006, the first wave of baby boomers will turn 60. This generation represents a full one-third of the U.S. population. A few architectural/merchandising strategies merit note here:

Universal design — Homes that allow owners to grow old with ease. Doorways are wider. Thresholds are gone. Doors have levers instead of traditional knobs.

Main floor master suites and a shift from age-restricted to age-targeted communities — Studies show baby boomers are likely to shy away from 55-plus neighborhoods because of the stigma. But they’ll be attracted to smaller, finely detailed homes with touches of elegance — and they’ll have the money to pay for them.

Finally, check your attitude — the attitude conveyed by your model homes and by the salespeople staffing them. It’s all part of the branding process you are creating. Remember, you are marketing the character of your company.

Color Them Comfortable

Design historians note that home interiors mirror the exterior happenings of our nation. Today’s interior trends clearly reflect the uncertainty of our times; balancing post-9/11 uncertainties through careful selection of calm-inspiring, comfort-granting textures and tones. Consider the many ways to say “comfort” in your models.

Color. Early in this new millennium, the Color Marketing Group report predicted: “In a dramatic change from the prosperity of the ‘90s, we believe that many consumers will seek safe and secure colors.” Indeed, we are seeing the following trends now:

  • Green is merging into blue, with a “graying out” of the more brilliant tones.
  • The blues — “America’s favorite color” — are more important than ever.
  • The greens of the last decade are giving way to browns.
  • Pink is back, but be careful how you use it. It counters the comfort zone and can be a career ender.
  • Neutrals remain strong, accounting for 75% of all home furnishings sold today.

Lighting. Light is both symbolic of safety and a tool to achieve it. Whether it’s direct, hidden, reflected, up, under, back, track or translucent, fresh lighting solutions are giving added presence to today’s interiors. Light is being used to echo as well as emphasize architectural detail, art and other special features.

Classics. Today’s desire for calm and comfort is proving, more than ever, that “new” and “old” can coexist beautifully. Authentic American design is gaining momentum as seen in the proliferation of red, white and blue color schemes and the resurgence of craftsman décor.

Textures. Buyers today are big on authenticity, making textures more important than ever. They want real fabrics, such as cotton and linen. They want real surfaces, such as granite, fieldstone and marble.

Space. Today’s new homes are being built with greater respect for all family members. Imagination — not high-ticket accessories — is the key to an exceptional environment.

The merchandiser must demonstrate the style and function of the home, emphasizing volume, demonstrating function and aiding the buyer in understanding how the space lives. Models need to increase perceived value. Understanding options and upgrade programs and utilizing them means increased perceived value leading to increased profitability (something we all understand).

Time. It’s being called “the new currency.” And buyers are spending it more cautiously to assure they receive value. Efficiency is critical. Buyers need room to relax and a place to entertain. Gourmet kitchens and dual appliances such as double dishwashers and washer/dryer combos are a huge draw.

Don’t Wait — Anticipate

Put your energy into home designs that surprise, delight and demonstrate. Anticipate your buyers’ needs and questions.

Everything matters when you’re appealing to buyers. They notice and care about the smallest detail. So think twice — and again for good measure — about your philosophy, interior design and merchandising. Buyers want to be respected, appreciated, nurtured and noticed. When a sales manager gives all-important input into a merchandiser’s efforts, everyone wins.


Twenty Tips for Sales Managers and Marketers

  1. Express a genuine sense of character — in the residence and representatives.
  2. Think beyond income and family composition to cultural and ethnic opportunities.
  3. Never assume the man is in charge!
  4. Consider demographics and psychographics more than ever.
  5. Rethink age and aging.
  6. One size does not fit all.
  7. Make the buying process comfortable.
  8. More than 80% of consumer-goods purchases are made or influenced by women.
  9. Anticipate a buyer’s needs.
  10. Streamline the home search process with technology.
  11. Sweat the details…they’ll notice.
  12. Involve women in development of the product.
  13. Market to multiple facets of her life.
  14. Give her options for customizations…she’ll thank you.
  15. The “catalog culture” has raised customers’ levels of style and sophistication.
  16. Authentic design sells.
  17. Floor covering news is texture and pattern.
  18. Color news is coastal water tones, spice tones, Asian neutrals and the “brights.”
  19. Integrate merchandising with ads, Web sites and other marketing avenues.
  20. Everything matters.


Doris Pearlman, MIRM, is founder of Possibilities for Design, Inc., a nationally recognized interior design and merchandising firm based in Denver. Pearlman is a past recipient of the prestigious “Excellence in Education Award” given by NAHB’s Institute of Residential Marketing. She can be reached at 303-571-0325. This article was originally published in NAHB’s Sales & Marketing Ideas ©2003 magazine.

Subscribe to NAHB's Sales & Marketing Ideas Magazine

For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales & Marketing Ideas magazine. Call 800-368-5242 x8192 to subscribe or order a copy. Visit www.nahb.org, keyword: NSMC, to learn about membership benefits of the Nationals Sales and Marketing Council and the Institute of Residential Marketing.

BuilderBooks.com Has Sales and Marketing Publications

BuilderBooks.com offers a variety of sales and marketing publications online. To view or purchase these publications, click here.

University of Housing Offers Sales and Marketing Designations and Courses

The NAHB University of Housing offers designation programs and courses specifically for sales and marketing professionals. For more information on these programs, click here, or call 800-368-5242 x8EDU.

National Green Building Awards Applications Due by Dec. 31

Applications for the prestigious 2004 National Green Building Awards sponsored by NAHB are due Dec. 31.

Designed to honor outstanding environmentally responsible and resource-efficient construction methods in the housing industry, the National Green Building Awards are open to builders, remodelers, industry professionals, home builders associations and related organizations that demonstrate dedication to, and best practices, in the field of cost-effective, environmentally-friendly construction.

Entrants are eligible to compete in one of four categories:

  • Green Advocate Award — recognizing an individual who has effectively championed green building and effected positive change in the housing industry
  • Green Project of the Year — awarded to the projects that best showcase green design and construction techniques in the new single family home construction, multifamily construction and remodeling categories
  • Green Building Program of the Year — recognizing exemplary building programs developed by home builders associations, non-profit organizations or other agencies; both new and established programs are eligible to enter and will be judged separately
  • Outstanding Green Product Award — honoring the product that most significantly advances resource-efficient home construction

Award winners will be announced at NAHB's National Green Building Conference to be held in Austin, TX, March 14-16. All winners will receive complimentary admission to the 2005 conference and will be featured in NAHB print and electronic publications. Additionally, the recipient of the Outstanding Green Product Award will receive complimentary booth space at the 2005 conference.

For complete details about the 2004 National Green Building Awards, including eligibility requirements and an application form, click here.

All applications must be postmarked by Dec. 31.


Make Your Connection With www.nahb.org

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Log in today to register for educational seminars, meetings and networking events; find important economic and housing data; and learn the latest developments in NAHB’s efforts to promote housing. It’s all available to you 24 hours a day at www.nahb.org. Just click the "Member Log In" button to get started.

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Market Index Finds Home Remodeling Strong in Third Quarter

Professional remodelers continued to enjoy strong demand for their services in this year’s third quarter, and most expect healthy business activity throughout the next several months, according to results of  NAHB’s latest Remodeling Market Index (RMI), which was released on Dec. 11.

“Low interest rates, rising home values and strong home sales are definitely contributing to the remodeling fervor among home owners,” said NAHB Remodelors’ Council Chairman Mike Weiss, CGR, a remodeler from Carmel, IN. “In addition, the rebounding economy and rising consumer confidence are fueling substantial optimism among remodelers.”

The latest RMI is based on a quarterly survey of 434 professional remodelers, whose answers to a series of questions were assigned numerical values to calculate two separate indexes.

The first index gauges current market conditions and is based on remodelers’ reports of major and minor additions and alterations, plus maintenance work and repairs, on both owner- and renter-occupied dwellings. The second index gauges expectations for the near future and is based on remodelers’ reports of their calls for bids, the amount of work committed for the next three months, job backlogs and appointments for proposals.

A variety of “special questions” are also asked at the end of the survey to help pinpoint market trends.

Both indexes remained virtually unchanged in this year’s third quarter after registering substantial gains in the previous three months. The index gauging current market conditions slipped one-tenth of one point to 53.5, while the index gauging future expectations rose by the same margin to 54.9. However, year-over-year comparisons — which are more appropriate because the RMI is not seasonally adjusted — show substantial gains of 3.7 points for current market conditions and 6.7 points for future expectations.

“The year-over-year gains in both indexes hold true for every region across the board, indicating the very broad-based strength of this market,” said NAHB Chief Economist David Seiders. “What’s more, substantial year-over-year gains are apparent for every single component of the future expectations index — including calls for bids and amount of work committed for the next three months for both owner- and renter-occupied dwellings, plus overall job backlogs and appointments for proposals.”

The Northeast was the strongest region for professional remodeling in 2003’s third quarter, posting the highest RMI readings for both current market conditions and future expectations. While the Midwest, South and West all posted a slight decline from exceptionally robust RMI readings in the previous quarter, all four regions registered gains from a year earlier.

Meanwhile, results of the “special questions” section of the RMI provide valuable insight into the typical general remodeler’s experience in the industry, educational background and company profile.

“The vast majority of our members are longtime veterans of their profession who’ve built solid reputations and substantial credentials over the years,” said Weiss.

Ninety percent of survey respondents have been in the business for 10 years or more; 59% have at least 20 years experience. About 9% have between five and nine years of experience, while just 1% have been in business for two to four years, and a statistically insignificant number have less than two years’ experience.

The typical general remodeler also boasts an impressive educational background. Of those surveyed, 78% either have a college degree or have completed at least some college training Another 10% have earned an advanced degree of some kind.

“Another interesting finding is that the operating head of most general remodeling companies is most often a baby boomer,” said Weiss.

Fully 57% of those surveyed indicated that the head of their business (whether that person is the respondent or not) is 45-54 years of age. Nineteen percent said the person in charge is 35-44, while 12% said their company head is 55-64 years old, 7% said that person is 65 or older and 6% said he or she is 34 years or younger.

Also notable, the number of general remodelers who operate as sole proprietors has declined significantly over the last year and a half. The number of remodelers reporting that they had sole proprietorships declined from 23% in the first quarter of 2002 to only 17% in this year’s third quarter.

The most popular type of remodeling company continued to be S Corporations, which accounted for 49% of responses (up slightly from 46% in early 2002). C Corporations accounted for 21% of responses, while just 3% said their companies are partnerships.

Senate Confirmation of Federal Housing Finance Board Director Applauded

The nation’s home builders last week commended the U.S. Senate for confirming the nomination of Alicia R. Castaneda to serve as a director of the Federal Housing Finance Board (FHFB).

“The FHFB regulates the Federal Home Loan Bank System, a key component of the nation’s housing finance framework, and will clearly benefit from Ms. Castaneda’s knowledge of community financing issues,” said NAHB Executive Vice President and CEO Jerry Howard. “With a quarter century of experience in the financial services industry, she is well qualified for this important new post.”

Castaneda is currently senior vice president at Bank of America, where she has held positions as a market executive in the International Private Bank Division and as senior vice president and manager for the Treasury Division.

She has a vast array of experience in complex financial market transactions, including fixed-income instrument sales and trading, arbitrage management, and funding and liability management.These skills should serve her well in her new role, Howard noted.

“We certainly look forward to building a working relationship with Ms. Castaneda, and wish her the best as she undertakes her new responsibilities,” he said.

HBI Construction Academy Sees Spectacular Rise

In just two years, the Home Builders Institute's (HBI) Residential Construction Academy (RCA) has made dramatic strides toward bridging a growing skills gap within the home building industry.

Teaching the Right Thing

The academy is becoming known as a leading developer of educational materials and programs based on national skill training standards that HBI and members of NAHB worked to establish in five construction trades. These guidelines are aimed at closing a disturbing gap between what many trade students are learning and what industry members expect from their entry-level workforce.

Standards for carpentry, electrical, plumbing and HVAC have been completed; the final set of standards, for facilities maintenance, will be ready early next year.

The Proper Training Resources

The Residential Construction Academy Series (RCA Series) sets a new standard for residential construction materials. An HBI partnership with educational publisher Thomson-Delmar Learning resulted in the development of state-of-the-art, cutting-edge resources based on the skills training standards set by the industry. Used largely by high schools and post-secondary schools, the RCA Series offers:

  • Four-color, fully illustrated textbooks and instructor guides in Carpentry, Electrical Principles and House Wiring.
  • Eight 20-minute videos for each text and a CD-ROM featuring hands-on demonstrations.
  • Program credentialing for educational institutions and training programs using the RCA Series. There are currently credentialed programs in 12 states.
  • A national registry for students who have successfully completed instruction through a credentialed institution.

Materials on HVAC, Plumbing and Facilities Maintenance will be added next year. Basic Principles for Construction, a companion text that has just been published, is an introduction to the series covering such areas as careers, the workplace and math and communications skills. RCA Series materials are available through BuilderBooks.com.

A Designation for Residential Construction Superintendents

The RCA program also includes a Residential Construction Superintendent designation. Geared toward entry-level field superintendents as well as current site personnel, the RCS or Super Series is a set of eight courses on subjects NAHB members identified as critical to a field supervisory job. Offered through state and local home builders associations and at national and regional trade shows, the courses are taught by HBI-approved instructors, many of whom are well-known industry leaders.

The eight courses are:

  • General Project Management
  • Planning and Scheduling
  • Budget Management and Cost Control
  • Customer Service and Home Owner Relations
  • Safety and Security
  • Codes and Quality Control
  • Hiring, Training and Supervision
  • Office and Subcontractor Relations

In just one year, more than 1,300 people attended Super Series courses.

“This training is crucial to the effectiveness of site superintendents in managing a work-site,” said Bruce Harrell, CEO of HBW Insurance Services, a warranty insurance provider to the home building industry.

“Site superintendents are key players in effectively managing risk,” he said. "They are the frontline of defense in your risk management program, as they oversee construction quality and enforce job-site safety procedures. Training is key for this critical role in the home building process."

At press time, Super Series courses for 2004 are scheduled at nine locations in Florida, California, Michigan, Georgia and Connecticut. Twenty-six courses are on the roster for the first quarter of the year, with new locations in Virginia and Illinois.

For further information, e-mail Steve Kramer at HBI or call him at 800-795-7955 x8925.

Final Registration and Housing Deadline for IBS Is Dec. 17

This Wednesday, Dec. 17, is the final registration and housing deadline for the International Builders’ Show.

If you register before the deadline, you will save substantially on registration fees and be able to breeze right on to the show floor. You will also have access to discounted hotel rates through the NAHB housing block.

To beat the crowds and register now, click here.

Also, it has just been announced that celebrity journalist Leeza Gibbons will speak at the Special Luncheon during the show. For more information and to order tickets, click here.

And tickets are now available for the 2004 Installation Ceremony and Banquet. To purchase tickets, download a ticket order form by clicking here.

Learn About the Growing 50+ Market

Convention-goers interested in pursuing housing market opportunities for those who are 55 and older — the fastest growing segment of the industry — can pursue a variety of educational programs and activities at the International Builders’ Show sponsored by the NAHB Seniors Housing Council.

Education

Fourteen education sessions are covering a wide range of topics, including: tapping into the wants and needs of aging baby boomers; designing, planning and merchandising to active adults; maximizing profits through strategic marketing and planning; and incorporating universal design into homes and communities.

Also included are several sessions on the emerging seniors market for multifamily rentals, which many experts believe could be the wave of the future.

One session will focus on how leading home builders are using virtual reality to attract the mature market.

Times and locations for these programs will be available in the International Builders’ Show program. Times can also be found on the show’s official Web site, by clicking here.

Meet the Experts

A new addition to this year’s program, in a series of five “Meet the Experts” sessions experienced builders, developers and other industry experts will discuss how all builders, including those who are small and mid-sized, can successfully build active adult communities.

Other “Meet the Experts” sessions will look at trade secrets on marketing and selling to seniors; how to design active adult communities; tips on land development; and how to create award-winning seniors multifamily projects.

Sessions are included in the Seniors Housing, Multifamily and tecHOMExpo tracks. Click here.

Best of Seniors Housing Design Awards Luncheon

See the country’s most innovative designs for the mature market at the 2004 Best of Seniors Housing Design Awards Luncheon at noon on Monday, Jan. 19, at Treasure Island at the Mirage.

The NAHB Seniors Housing Council will present gold and silver awards to winners in 66 categories, recognizing the country’s premier active adult, service-enriched and seniors multifamily communities. Projects are cited for excellence in community design as well as for community center, common area, interior design, model merchandising and more.

Check out the awards boards and meet the 2004 winners.

Tickets are $65 per person. Reservations are recommended, but a limited number of tickets will be available at the door.

Marketing Breakfast

Learn how to create a brand identity for your company that resonates with active adult buyers at the Seniors Housing Council’s annual Marketing Breakfast from 8:30-10 a.m. on Tuesday, Jan. 20. Discover the nuances of marketing to these discriminating consumers, exchange ideas with peers and discuss other key issues related to marketing.

The cost is $35 per person, and reservations are recommended.

Active Adult Community Tour

The Senior Housing Council’s bus tour will feature three of the premier active adult communities in Las Vegas — a hotbed for the 50+ market. See firsthand what the country’s leading builders and developers are doing. This year’s tour will take place from 9 a.m. to 3 p.m. on Wednesday, Jan. 21, departing from the Las Vegas Convention Center.

Visit Sun City Anthem and Solera at Anthem, a pair of Del Webb communities within the master-planned community of Anthem, and Siena by Sunrise Colony in nearby Summerlin. Sun City Anthem and Siena feature 18-hole championship golf courses and large clubhouses. Solera is a more intimate age-qualified community with a host of community amenities.

The cost for the tour is $75. Reservations are required by Wednesday, Jan. 14. This event is expected to sell out.

To make reservations for the awards luncheon, marketing breakfast or community bus tour, call the NAHB Seniors Housing Council at 800-368-5242 x8220. Or click here for a complete schedule of events.

 For more information on seniors housing and the 50+ market, join the NAHB Seniors Housing Council. E-mail Jeff Jenkins or call him at 800-368-5242 x8292 for more information.

 

Alternative Construction Methods Take Center Stage

On the convention floor, at breakout education sessions and in the New American Home 2004, systems-built housing will be in the spotlight at this year’s International Builders’ Show and convention-goers will be able to find a wealth of information on how significant advancements in technology are providing a major impetus to this part of the industry.

A good place to start is the NAHB Building Systems Councils (BSC) booth, located at N-1333. Staff will be on hand to answer questions about the systems-built housing industry and to promote the Systems Builders Council — a new sub-council open to any NAHB builder member interested in learning more about building systems.

Genesis Homes

The BSC booth is located directly across from Genesis Homes' booth, N-1011. For the fifth consecutive year, Genesis Homes will build a modular home in the convention hall. Assembly on the two-story, 1,944 square-foot home will start at midnight on Thursday, Jan. 15, and be completed in time for the opening of the exhibit hall on Jan. 19.

Builders who are interested in improving turn-around time and efficiency won’t want to miss the chance to tour this fully decorated home.

The New American Homes Goes the Systems-Built Way

The New American Home 2004 is also constructed from building systems. The home’s basement and two stories of above-grade walls are built with Insulated Concrete Forms (ICFs), while other portions of the home are constructed with concrete masonry units and pre-cast floor planks.

Several organizations associated with the BSC’s Concrete Home Building Council were involved in the planning and construction of the house, including the Portland Cement Association, the Precast/Prestressed Concrete Institute and the Southern Nevada Concrete and Aggregates Association.

To tour the home, convention-goers can catch a shuttle bus in front of Main Registration Hall C2. Shuttles will depart every 30 minutes on the hour and half-hour during the show.

What Systems-Built Housing Can Do For You

After visiting the Building Systems Councils booth, Genesis Homes’ exhibit hall model and The New American Home, don’t miss the BSC’s education sessions, which offer practical lessons in systems-built housing. The sessions will cover each of the BSC’s sub-councils: log, modular, panelized and concrete home building.

The education schedule is:

  • Award-Winning Log Homes: An Avenue for Success — Monday, Jan. 19, 1:30–2:30 p.m.; North 109-110, Level 1
  • On the Cutting Edge: Extreme Construction & Design — Monday, Jan. 19, 3:30 p.m.-5:00 p.m.; North 109-110, Level 1
  • Can I Panelize This Project? — Tuesday, Jan. 20, 9:00-10:00 a.m.; North 101-103, Level 1
  • Structural Insulated Panels: Energy Efficiency and More — Wednesday, Jan. 21, 9:00-10:00 a.m.; North 111-112, Level 1
  • Log Building Systems: Enriching Your Future — Wednesday, Jan. 21, 11:00 a.m.-12:30 p.m. North 253, Level 2
  • Introduction to Insulated Concrete Form (ICF) Technology — Wednesday, Jan. 21, 4:00-5:00 p.m.; North 111-112, Level 1
  • Get Out of the Box! Modular Designs, 2,500-15,000 Square Feet — Thursday, Jan. 22, 8:30-10:00 a.m.; North 109-110, Level 1
  • Expand Your Business the Systems-Built Way! — Thursday, Jan. 22, 11:00 a.m.-noon; North 253, Level 2

Interactive Convention Session Focuses on Frost-Protected Shallow Foundations

Convention-goers who are interested in finding out more about frost-protected shallow foundations should attend an interactive session on Wednesday, Jan. 21, from 1:30-3:00 p.m. in the Ideas Room at the Convention Center, at which two builders will be making presentations and taking questions.

Tom Woods has served on many NAHB committees and has built more than 1,500 homes since he started his company in Kansas City in 1974. Sixty of his more recently built homes are on frost-protected shallow foundations (FPSFs).

“I figure that with FPSFs, I save $6,000-$7,000 on a 1,300 square foot house — 30%-40% of the foundation cost — and cut 10-12 days out of a 90-day construction schedule,” he said. “They save energy, keep the floor warmer and are great for problem lots.”

Look for an article on Woods’ FPSFs in the Journal of Light Construction.

Scott Roebuck, senior regional project manager for The Dolben Company, is getting ready to build eight 24-unit garden apartment buildings in Maryland.

“It’s a no-brainer for slab construction for apartments,” says Scott. “I can take all that savings and put it into amenities that make our apartments more beautiful and more livable.”

FPSFs are now approved in the 2003 International Building Code and 2003 International Residential Code for protecting slabs-on-grade, crawl spaces and walk-out basements of heated, semi-heated and unheated buildings that are:

  • Multifamily — slab-on-grade
  • Commercial — stores, malls, hotels, motels, hospitals, clinics, warehouses, schools, churches, etc.
  • One- and two-family homes and townhouses
  • Seniors housing with single-level living
  • Housing for people with disabilities
  • Remodeling additions that are quick and disturb less soil

These applications are fully approved by the International Code Council (ICC) and American Society of Civil Engineers (ASCE). ASCE publishes standard 32-01 Design and Construction of Frost-Protected Shallow Foundations.

Other Educational Programs

NAHB has been getting the word out in other ways, too. Staff members conducted educational programs for ICC building officials in Rochester, NY, in 2000; at ICC hearings in Cincinnati in 2001, Nashville in 2002, Kansas City in April, 2003, and in August in Annapolis, MD; in October to the New England Building Officials in Amherst, MA, and in November to builders and building officials in Boise, ID.

NAHB Web Site

The NAHB Web site (NAHB.ORG; search on “Frost” or “FPSF”) contains general information, an introductory slide presentation and an advanced presentation with notes to go with the slides. Download these and give your own presentations.

A full-color brochure on designing FPSFs — "Energy-Efficient Resource-Efficient Frost-Protected Shallow Foundations" — can be downloaded and printed. There are links to NOAA climate data tables, how to order ASCE 32-01, research and development, construction examples, additional resources, codes and standards, and more.

Coming soon, Structure magazine will publish an article by Jay Crandell, who supervised the research and development of FPSFs at the NAHB Research Center, wrote the Design Guide for FPSFs and organized development of the ASCE standard 32-01.

The magazine is a joint publication of the National Council of Structural Engineers Associations (NCSEA), ASCE's Structural Engineering Institute (SEI) and the Council of American Structural Engineers (CASE), and reaches more than 25,000 active structural engineers.

For more information, e-mail Dick Morris or call him at 800-368-5242, x8444.

Show Activities Focus on Access Mexico and International Housing Opportunities

The International Builders’ Show will offer builders, suppliers and other housing industry professionals new opportunities to make valuable contacts and establish critical business connections with Mexico.

The Access Mexico Center, located in the International Business Center, will be a hub of information and activity focused on Mexico’s growing housing market. Among the activities taking place at the center:

  • One-on-one meetings will be occurring throughout the four days of the show. Sign up now or on-site to meet with a potential buyer or partner from Mexico. NAHB International staff and the U.S. Commercial Service in Mexico have collaborated to match U.S. and Mexican builders and suppliers and are on hand to facilitate meetings. To register online, click here.
  • There will be an Access Mexico Reception, sponsored by California Hardware, on Monday, Jan. 19, from 5:00-6:30 p.m., in the International Business Center. This is the ideal place for NAHB members, Mexican delegates and VIPs to meet and explore areas of mutual interest.

NAHB has received a Market Development Cooperator Program grant from the U.S. Department of Commerce for the Access Mexico project, which is designed to increase export opportunities in Mexico. The project will utilize a range of activities — including conferences, seminars, trade delegations, educational programs and one-on-one meetings — to expand trade links and business opportunities for NAHB members.

For more information about Access Mexico or to sigh up for the One-on-One meetings or the Access Mexico reception, e-mail Matt Monjan or call him at 800-368-5242 x8419.

Education Programs

A highlight of the international education programs being held during the show is Mexico’s Housing Market: It’s Investment and Business Opportunities. ”Speakers include: Sebastian Fernandez Cortina, director general of CONAFOVI, Mexico’s National Housing Commission; Miguel Gomez Mont, vice president of CANADEVI, Mexico’s National Association of Home Builders; Manuel Campos, vice president of Su Casita, Mexico’s largest secondary mortgage bank; and Gene Towle, president of Softec.

Panelists will provide an overview of the country’s housing industry and how it is evolving to meet growing demand and identify opportunities for trade and investment in Mexico.

The program will be held on Tuesday, Jan. 20, from 11:00 a.m. to 12:30 p.m. in N245-247, which is on the second level of the Convention Center.

Adding to the full roster of international education programs taking place during the International Builders’ Show are:

  • “Housing Around the World: Find Out About Other Major Markets.” Industry experts from China, Mexico, Turkey and New Zealand will provide up-to-date information on the existing housing needs and opportunities in their countries (Jan. 19; 8:30-10:00 a.m.; N109-110).
  • “Reality vs. Fact: Building American Homes in China.” This seminar highlights the pros and cons of doing business in China and is a must for anyone looking for growth opportunities in this country. The keynote speaker has years of experience working successfully in the home building industry in China (Jan. 20; 9:00-10:00 a.m.; N245-247).
  • “Thinking About Exporting? Here's What You Need to Know.” Anyone considering entry into foreign markets needs to attend this export assistance program. An expert from the U.S. Small Business Administration will introduce and help you navigate through the various assistance programs for conducting business abroad. (Jan. 21; 9:00-10:00 a.m.; N109-110).
  • “Position Yourself for the Global Economy: Learn About Partnering.”One effective way to get established in the markets of other countries is through viable partnerships. This panel will provide U.S. and international attendees with key information about how to create and build viable business partnerships in the U.S. and abroad. An expert from the Overseas Private Investment Corporation (OPIC) will address important topics such as: identifying prospective partners, country-specific legal and regulatory environments and cross-cultural aspects of doing business. (Jan. 22; 8:30-10:00 a.m; N101-103).

Breakfast Honors the NAHB Associate of the Year

The 2003 NAHB Associate of the Year will be named and honored at the Associates’ Awards Breakfast on Tuesday, Jan. 20, from 8:00-10:00 at the Las Vegas Hilton, Ballroom B.

This prestigious award recognizes the associate member who has made outstanding contributions at the local, state and national levels to the home building industry and NAHB.

Each state association is asked to nominate an associate member for this award. The Associate of the Year and four other top finalists are selected from these nominees and are inducted into NAHB’s Society of Honored Associates at the breakfast.

Also honored at the breakfast is the associate member receiving the Bill Polley BUILD-PAC award and the local or state association receiving the NAHB/NOD/Aetna Disability Initiative Award.

Sponsors of the breakfast are: Whirlpool Corporation, Dominion Virginia Power, Sears Contract Sales, Dow Chemical USA, HBA of Northern California, 2-10 Home Buyers Warranty, Entergy, the Home Builders Association of South Carolina, Michigan Association of Home Builders, North Carolina HBA, Piedmont Natural Gas, First American Title Insurance Company and HBA of Winston-Salem.

Tickets to the breakfast are $35 person ($40 at the door), or $280 for a table of eight.

E-mail Betty Thweatt for more information, or call her at 800-368-5242 x8246.

Housing Industry Champions to Be Honored at Awards Breakfast

A mayor who risked his political career to protect the building industry from NIMBY interests; state legislators who helped pass landmark constr