Ask the staff of your local association to list credentials behind the names of their members in all print materials such as meeting minutes, agendas and the monthly magazines and newsletters they produce.
More importantly, ask your association leadership to include, or better yet, require, members to include their professional credentials when they introduce themselves to each other or when giving committee reports. Make a game out of it: Anybody who forgets to give their credentials at the start of a meeting has to buy a round of drinks or make a $20 contribution to your local building charity.
And With the Public
Once your business partners and your local home builders association understand and recognize the value of certification, it is time to move on to the public at large.
Regardless of whether your state requires licensing, but especially in states that don’t, your prospects need to understand that it is imperative for ensuring the success of their project to consider only contractors who have earned our industry’s leading credentials. Housing consumers should expect and settle for nothing less.
Certification is not required anywhere, so it says a lot about a builder who is willing to spend the time and money to earn and maintain professional credentials.
Certification lets your customers know that you have made the commitment to keep your company on the leading edge and that you have invested in educating yourself to stay on top of the latest developments in the industry.
Staying current with business practices is critical to building a company that can withstand the challenges ahead and offer a vision to its employees and years of satisfaction to its clients.
Marketing credentials is working here in Houston. It will work in your home town, as well!
Michael Strong, CGR is the president of Brother's Strong, Inc. in Houston, and he is the 2003 Texas Remodeler of the Year. He is a member of the Remodelors™ Council Board of Trustees and served as the chair of the CGR Board of Governors in 2001.
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