Nation's Building News Online

Homestore Agreement With MSN Expands Consumer Reach

NAHB members who have homes listed on HomeBuilder.com™, the association’s official Web site for selling new homes, will see the audience for those listings expand significantly over the next few months.

Homestore Inc. announced on July 16 that it has agreed to provide new home and apartment content for the House and Home channel on the MSN network.

More than 6 million unique users visit the MSN House and Home site each month, making it the country's second most popular real estate site, according to comScore Media Metrix.

HomeBuilder.com listings are also available through the Real Estate channel on AOL.

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“We are very supportive of Homestore’s new relationship with MSN because it puts the houses our members build in front of millions of potential new home buyers,” said NAHB President Kent Conine.

“With builders increasingly aware of the importance of online marketing, we are pleased that Homebuilder.com, the official new homes site of NAHB, will now be promoted on MSN,” Conine said.

Homestore CEO Mike Long said that Homebuilder.com and Homestore® Apartment and Rentals sites are already the most visited new home and apartment Web sites on the Internet and that the new relationship with MSM “will significantly increase the consumer audience available to our customers.”

More than 100,000 new homes are listed on Homebuilder.com and there are more than 6.5 million apartment communities on Homestore Apartments and Rentals.
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