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Week of June 23, 2003

Front Page

President's Message

* Too Many Communities Make Building Housing a Struggle

Housing Forum

* New EPA Web Site Can Help You Understand Housing Regulations

Homeownership Month

* Roundtables Identify Concerns for Affordably Priced Housing

Housing Politics

* Association Health Plans Approved by the House
* Major Push Urged to Address Unmet Rural Housing Needs
* Builders Support Commerce Plan on Canadian Lumber
* Congress Votes for ‘No Taxation Without Respiration’
* Two Million Acres in Northeast Threatened With Federal Oversight

Labor

* Senate Considering Workforce Investment Act Reauthorization

Housing and Economics

* Housing Starts Rise in May Despite Rainy Weather
* Builders Confident as New Single-Family Home Sales Head for Another Record
* Spotlight on: Cincinnati
* Eye on the Economy

Construction Safety

* Training Is Key to Safety on the Job Site

Research

* Habitat Homes in Syracuse Are Energy-Efficient

Multifamily

* Pillars Award Winner Provides Tips on Leasing Centers
* Summit to Look at Assessments of Tax-Credit Housing

Business Management

* Automate Your Selection and Change Order Processes

Environment

* New Jersey Protects Habitat of Long-Gone Queen Snake

Member Dividends

* Workforce Development Is Another Great Member Benefit

Seniors Housing

* Active Adult Marketing Involves Five Key Elements

Sales and Marketing

* Ask a MIRM — About The Best Way to Train Your Sales Staff

Building Systems

* Registration Discounts Available for Building Systems Showcase

Building Products

* Exterior Composite Trim Outperforms Wood

Building News Coast To Coast

Association News & Events

* Catfish Tournament an Annual Charity Event in Florida

NBN Back Issues

 

Pillars Award Winner Provides Tips on Leasing Centers

Crest at Lone Tree in suburban Denver — the winner of the 2003 Pillars of the Industry award for best leasing center — obviously knows how to create an effective leasing center.

Applicable to sales centers for condominiums and even single-family houses, as well, here are suggestions from its developers:

  • Put the leasing, or sales, center in a distinctive location. Crest at Lone Tree built its center over attractive boutique retail space and included a tower in the roof line. Inside, a dramatic, grand staircase leads visitors up to the leasing office.
  • Make the outdoor surroundings inviting. The 2003 prize-winning center shares space with a clubhouse, which has an indoor/outdoor fitness center, a lap pool, a waterfall pool, a barbecue area and an “outdoor living room” with seating around a fire pit.

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  • Provide an attractive place for prospective renters or buyers to linger and look over the printed informational materials they've collected. The comfortable club room — with a fireplace and a mix of upholstered furniture and table and chair group — enables prospects to review information outside of an office setting but not far from the sales or leasing professional.
  • Accommodate browsers who don't want to interact with a sales or leasing staff member right away. Crest at Lone Tree's video wall — comprised of seven monitors mounted just outside the leasing office door — shows images of the community, including floor plans, architect's renderings, site plans and amenities. This encourages prospective clients to find out more from the sales or leasing agents.

Carmel Partners developed this project, and Kephart Architects, Denver, designed it.


Mark your calendars now for the 2004 NAHB Multifamily Pillars of the Industry Conference & Awards Gala. Join us March 28-30, 2004, in Palm Springs, CA.
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