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Week of June 2, 2003

Front Page

President's Message

* June Is National Homeownership Month

Housing and Economics

* All Systems Are ‘Go’ for New Home Sales
* Home Resales on a Roll in April
* Spotlight on: Tampa

Housing Politics

* Resolutions in Congress Call for Free Trade on Canadian Lumber

Business Management

* Get the Most Business Out of Your Parade of Homes

For Consumers

* Home Inspectors and Builders Working to Improve Relations
* Homeownership Bus Touring the Country

Multifamily

* NAHB Supports Builder in Fair Housing Accessibility Case

Legal Issues

* NAHB Provides Legal Action Funds for Builders in Six States

Small Builders and Remodelers

* Contractor's Corner — Learn About the Aging-in-Place Market

Seniors Housing

* Older Americans Are an Ever Growing Niche

Member Dividends

* Background on Wetlands Regulation Available to NAHB Members

Sales & Marketing

* There Is No Substitute for a Well-Trained Sales Force

Codes and Standards

* Report for NAHB Members Examines Visitability Issue
* New CEO Named to International Code Council

Research

* Consumer Trends in Building Material Purchases Surveyed

Building Systems

* Council Acknowledged for BUILD-PAC Fundraising Efforts

Labor

* Job Corps a Resource for NAHB Members

Building Products

* Pull-Down Kitchen Faucet Provides Unique Features

Building News Coast To Coast

Association News & Events

* NAHB Membership Day a Banner Success

NBN Back Issues

 

Older Americans Are an Ever Growing Niche

The country celebrated Older Americans Month in May, but there’s plenty of reason for home builders to focus on this segment of the population throughout the year. Research shows that those aged 55 and older will provide NAHB members with the next great building opportunity niche.

Population projections over the next 20 years indicate:

  • 55-64 age segment will grow 76%
  • 65+ segment will grow 52%
  • 35-44 segment will decline by 9%
  • 45-to-54 segment will grow by 5%
  • 25-to-34 segment will grow by 14%

Clearly the population segment that demonstrates the largest growth and offers the most opportunity for housing options is Americans aged 55 and older.


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Not only will seniors constitute the largest population segment over the next 20 years, they control 70% of the nation’s wealth. Here are some additional facts about the 55+ population from the U.S. Census Bureau:

  • One in eight people aged 65 and over (12.5% of the age segment) was either working or looking for work in 2002. Among the 60-64 age segment, 57% were working or looking for work.
  • Older Americans are well educated.  In 2002, three-fourths of those aged 55 and older had high school diplomas. Of those aged 55-64, 31% of men and 22% of women had bachelor’s degrees or additional education.
  • In 2002, six in 10 people age 55 and older were married and living with their spouses.

Take heed: If you are not providing housing for older Americans, you will be. The NAHB Seniors Housing Council provides members with ongoing information and trends on this niche market segment and the most popular amenities for 55 and older buyers.

For additional information, contact the council at 800-368-5242 x8220 or e-mail Eucklan Matthews-Jones.
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