The survey covers a wide variety of topics, including the types and amounts of materials purchased, who purchased and installed the materials and where the materials were purchased.
Ed Hudson, market research division director for the NAHB Research Center, said that the methodology of the survey, which was started in the early 1970s, has continuously been refined in order to provide the most accurate estimates of demand for building materials.
Users of the consumer survey and its counterpart, the Annual Builder Practices Survey, include NAHB, major building product manufacturers, other industry associations and government agencies.
The center has the ability to tailor a comprehensive research package — from new concept development through market introduction.
Research initiatives often combine analysis of survey data with qualitative research, product design, laboratory testing, market assessment, development of market and distribution strategies, field evaluations and other related actions.
Pricing for reports from the survey is based on the volume of data purchased and the geographic detail requested.
For more information on the NAHB Research Center’s market research-related products, e-mail Ed Hudson or call him at 301-430-6305.
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