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Week of May 5, 2003

Front Page

President's Message

* There Are No Better Housing Advocates Anywhere

Regulation

* Urban Growth Boundaries Strike in San Jose
* City Claims Impact Fee Is a ‘Tax’
* Web Site Offers Help on EPA Compliance

Member Dividends

* NAHB Plays Key Role in Introducing Cost-Saving Foundations

Housing and Economics

* NAHB Works With Census on Property Tax Data
* Impact Fees Grow as Property Taxes Decline
* Home Building Rises in California, But It's Still Not Good Enough
* Spotlight on: Santa Fe

For Consumers

* The Kitchen Is the Most Important Room in the House

Small Builders and Remodelers

* Harvard Index Shows Gains in Remodeling Activity

Business Management

* Does Your Planning Software Match Your Project's Sophistication?
* Early Warning Signs Point to Possible Business Failure

Seniors Housing

* Seniors Buy Maintenance-Free Homes Close to Current Address
* Nursing Homes on the Decline

Research

* Wearable Computers a Possible Solution for Reading Blueprints

Building Systems

* Carpenter Bees Can Be Stopped From Tunneling Into Wood

Sales & Marketing

* Know Your Competition and Increase Your Sales

Labor

* Training Program Graduates Its First Class in Nashville

Building Products

* Fiber Glass Insulation Addresses Air Quality Concerns

Design

* Best in American Living Awards Accepting Entries

Building News Coast To Coast

Association News & Events

* Charlotte Builders Exemplify Ethics in Business

NBN Back Issues

 

The Kitchen Is the Most Important Room in the House

There’s no place like the kitchen in today’s homes, according to Joan McCloskey, editorial marketing director for Better Homes and Gardens magazine, and there is no other room in the house “as pivotal to family happiness.”

Based on discussions with her magazine’s editors in the field, observations at the Kitchen and Bath Show and NAHB’s International Builders' Show and what 7,300 readers sent into Betters Homes and Gardens’ Home Improvement Contest, McCloskey says that trends in new home design and remodeling all reflect that, “Home is the place where people matter to one another.”


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“Our search for comfort and reassurance leads directly to the kitchen,” she told the NAHB Construction Forecast Conference in Washington on April 24. “This is the place where we strut out stuff and show off our cooking prowess, good taste in design and sophistication about fine wines.”

Focusing on what the upper end of the market is doing because this will “eventually trickle down to the rest of us at lower price points,” McCloskey made several observations about what’s cooking today in the kitchen:

  • For the second consecutive year, shiny surfaces are out and soft looks are in, especially for countertops, where honed granite is popular, and for flooring, which is hardwood or porcelain tile with a “stone look.” Appliances are stainless, cabinets are cherry or maple, and some home owners are even returing to white kitchens.
  • If countertops aren’t granite, they’re probably soapstone, “another soft-looking material that, so far, has met with high approval by the person that does the cooking and cleaning.”
  • Cabinetry continues to be elegant and simple, showing Shaker or Asian influences. The addition of moldings at the top and bottom is a new embellishment. New woods are creeping into high-end designs, many of them with a noticeable grain. “Glass,” she added, “is still popular for a few upper cabinets but it isn’t clear; it’s etched or beaded so you don’t have to tidy up the interior dishes all the time.”
  • Cork flooring is gaining popularity, along with bamboo on floors and cabinets. Some designers are using linoleum because they can cut it into patterns using a multitude of colors.
  • The ideal kitchen looks “warm and inviting and frequently includes art work, collections and rich color.” Today’s kitchen colors include celadon, eggplant, burgundy, mustard yellow and green.
  • The center island continues to gain ground and “may soon become a whole continent if it doesn’t stop consuming floor space.”
  • “A distinctive farmhouse sink is the star of the cleanup center,” she said.
  • All appliances are built in “for a sleek appearance,” and although cabinetry is simple, its hardware is unique.

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