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Week of April 7, 2003

Front Page

President's Message

* Housing Have-Nots Deserve a Boost From Congress

Regulation

* NAHB Members Urged to Write Letters on Isolated Wetlands

Housing and Economics

* IMF Housing Price Study of Little Relevance to U.S. Market
* Spotlight on: Denver

Housing Politics

* New State Laws Provide Legal Relief for Idaho Builders

Green Building

* Leaders in Green Building Movement Recognized
* Green Home Building Moving Into Mainstream

Multifamily

* Tax Credit Projects Require Stick-to-it-iveness
* Fair Housing Act Workshops Free to Builders
* Pillars Awards Recognize Excellence

Seniors Housing

* Your Buyers Are Never Too Young for Universal Design

Business Management

* Choose an Accounting Method That Fits Your Business

Housing Finance

* Creation of Secondary AD&C Market Discussed at Treasury
* U.S. Home Finance System Most Successful in the World
* NAHB President Named Secretary of Housing Council

Member Dividends

* Association Receives Funds to Hire Biological Consultant

Sales & Marketing

* Ask a MIRM – About Too Much Sales Traffic

Labor

* CRAFT Training Turns Student’s Life Around

Building Products

* Kitchen Sinks Deliver Near-Boiling Water

Building News Coast To Coast

Association News & Events

* April Is New Homes Month!
* Obituary: Southwest Building Industry Leader Mark Tomlinson
* Three Key Events Right Around the Corner
* Calendar of Events

NBN Back Issues

 

Your Buyers Are Never Too Young for Universal Design

Loosely defined as “a product that works for the largest number of people without special adaptation,” universal design may be the answer for hitting a target market that is growing older and more diverse.

Today, people are living longer. Some walk fast, some walk slowly, some use a cane and some are in wheelchairs. All can benefit from no-step entries or curbless showers that open up space, look beautiful and help eliminate tripping.

Lever handles on doors are more convenient for people with arthritis and for people whose arms are full of groceries.

I am the last of my friends to need glasses, but even in the days when my vision was sharper, light switches 42 inches above the floor and luminous touch or toggle light switches would have been helpful.


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Incorporating universal design into the homes you build will make household tasks easier for all of your buyers.

Here are a few general universal design features you should consider putting in your homes:

  • Open floor plans that are easier to maneuver
  • Front-loading laundry appliances
  • Adjustable closet shelving
  • Roll-out shelves and drawers in cabinets
  • Lower work surfaces that allow a person to sit while preparing food
  • Side-by-side refrigerators and freezers

Each of us becomes a different person throughout our lives as we age. Universal design takes that continuum of change into account. It ensures that the house that answers the needs of your customers today will meet them just as well in the future, while also remaining aesthetically appealing.

Building a home answering the widest possible needs of the population makes good business sense. It will increase your sales and speed them up. Universal design is what home buyers want, and increasingly, it is what builders want, too.

Louis Tenenbaum is a Potomac, MD-based Independent Living Strategist, consultant, trainer and speaker who specializes in aging-in-place and universal design. He also is a member of the NAHB Seniors Housing Council. Tenenbaum can be reached at 301-983-0131 or via e-mail. Information also is available on his Web site at www.louistenenbaum.com.


For more information on universal design and the burgeoning 50+ market, contact the NAHB Seniors Housing Council and Jeff Jenkins at 800-368-5242 x8292 or e-mail.

BuilderBooks.com offers a variety of seniors housing publicatioins online. To view or purchase these publications, click here.
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