The report draws conclusions intended to help builders and developers, remodelers and marketing professionals better understand the wants and needs of older adults. Among those findings:
- To facilitate aging in place, new homes should include features such as minimal or low-step entrances, non-slip flooring, rocker light switches, levered door handles, crank-operated windows, non-slip treads on stairs, first-floor bedrooms, wide doorways and reinforcements for grab bars in bathroom walls.
- Central heating and air conditioning, low-maintenance exteriors and adequate storage space are significant considerations for new home buyers.
- Home owners living in their homes past retirement will be looking for remodeling jobs that help accommodate reduced mobility, make the house easier to maintain and increase the comfort of the home’s occupants.
- Home upgrades will include hand-held showerheads and grab bars in the shower, easy-to-reach shelving, audible or visual strobe light alarm systems and more accessible storage.
- Marketing professionals should publicize a development’s location as it relates to shopping, restaurants and medical facilities.
- In assisted living, marketing should focus on services that are most attractive to prospective residents and their adult children. These are: daily meal preparation; personal assistance with bathing, dressing and medications; housekeeping, and on-site health services.
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