The Official Online Newspaper of NAHB
Builders and developers of 50+ lifestyle communities will have to reset their expectations and adapt their operations to prepare for the “new normal” as today’s increasingly diverse 50+ consumers demand a much different product from those offered before the downturn.
In the webinar, “Adjusting to the ‘New Normal’ — Strategies and Best Practices From 50+ Builders,” attendees will learn how leading 50+ builders are adjusting to the changing landscape and preparing their companies for success as panelists candidly share how they plan to serve the coming wave of boomer buyers.
The webinar, presented by the 50+ Housing Council, will be held from 2:00-3:00 p.m. EST on Wednesday, Nov. 16,
During the webinar, panelists will:
- Provide insights on how their 50+ customer base has evolved and how they intend to meet market demand
- Offer best practices on how to streamline operations and reset priorities in a rapidly evolving business climate
- Explore changes in the development of 50+ lifestyle communities, with a focus on product, design and amenities.
- Offer strategies that are resulting in increased sales in today’s challenging economy
Participants can earn one hour of continuing education credit toward their designations.
The fee is $19.95 for 50+ Housing Council members, $24.95 for NAHB members and $44.95 for non-members.
To learn more about NAHB 50+ Housing e-Learning events, visit www.nahb.org/50pluswebseminars.
“Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market,” available through NAHB BuilderBooks, will help determine the right design, home features and amenities to attract boomer home buyers in your market.
Author Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry.
To view or purchase this publication online, click here, or call 800-223-2665.