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Appearing at the 2011 SHOWCASE on Oct. 23 at the Hilton Baltimore, Dee Allsop, CEO of Heart + Mind Strategies and a leading authority in marketing and positioning, will discuss how to effectively craft motivating messages for consumers and lawmakers on the importance of homeownership.
In his keynote address for the conference, “Messages That Motivate,” Allsop will explain how conference attendees can use particular language and strategic messaging to persuade lawmakers and home buyers about the value and importance of homeownership to the economy and the perpetuation of the American Dream.
“Homeownership is under attack, and it will take more than sound bites to ensure that it remains an attainable goal for all Americans,” said Allsop.
SHOWCASE, presented by NAHB’s Building Systems Councils, also will feature education and networking opportunities, an exhibitors’ hall and a tour of panelized home producer Shelter Systems’ 120,000-square-foot, state-of-the-art lean manufacturing facility — which maximizes efficiency, utilizes cubic space, reduces labor requirements and improves customer responsiveness through quicker cycle times.
Tour attendees also will learn how they can incorporate lean manufacturing best-practices into their business operations.
Builders, manufacturers and suppliers of the systems-built industry also can learn about industry design trends, energy code compliance, copyright law and how to operate and market more effectively during SHOWCASE — the only national event dedicated to concrete, log, modular and panelized building techniques.
Industry Outlook, Leadership Roundtable Discussion
In addition, NAHB Chief Economist David Crowe will provide short- and long-term insights on the industry during an open-forum, question-and-answer session that can help attendees make crucial business decisions.
SHOWCASE also will feature an executive roundtable discussion on business strategies related to marketing, inventory, sustainability and other topics critical to the systems-built industry.