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With consumers, Realtors® and others flocking to social media networks, the "Social Marketing: Engage and Converse" webinar will explore how to succeed at social networking by targeting them as Friends, Fans and Followers.
The webinar, sponsored by Professional Women in Building, will be held from 2:00-3:00 p.m. EDT on Wednesday, June 29.
Attendees will learn about the basic social networking sites and how to incorporate them into their marketing program. Social media experts Carol Flammer, MIRM, managing partner at mRelevance and author of "Social Media for Home Builders 2.0: It's Easier Than You Think;" and Mitch Levinson, MIRM, CSP, MBA, also a managing partner with mRelevance; will provide tips on blogging, Twitter, Facebook and YouTube, and on engaging and conversing with various audiences.
- Discover why to use social media
- Gain knowledge about the different types of social media available
- Learn which media to choose and how to best reach their target market
Participants can earn one hour of continuing education credit toward their designations.
The fee is $19.95 for Professional Women in Building members, $24.95 for NAHB members and $44.95 for non-members.
For more information, email Carmel Nayman at NAHB, or call her at 800-368-5242 x8410.
“Social Media for Home Builders 2.0: It’s Easier Than You Think,” available through NAHB BuilderBooks, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.
The publication explains how builder can use social media sites to build their brand, engage new and existing consumers, manage their online reputation and sell more homes.
To view or purchase this publication online, click here, or call 800-223-2665.