April 18, 2011
Nation's Building News

The Official Online Newspaper of NAHB

Small Builders and Remodelers
NAHB Free Resources Help Remodelers Promote National Remodeling Month in May

May is National Home Remodeling Month, and with remodeling activity starting to pick back up, the timing is perfect for members and local home builders associations and remodelers councils to promote the benefits of remodeling and highlight professionalism in the industry.

To help in this endeavor, NAHB Remodelers has created a members-only toolkit that includes resources such as:

  • Press releases
  • Column service articles
  • Fact sheets, including ones on aging in place and green remodeling
  • Public service announcements
  • A remodeling month proclamation
  • "May is National Home Remodeling Month" logos

Also included are guidelines for conducting marketing campaigns that promote the benefits of remodeling, emphasize the advantages of hiring a professional remodeler, increase awareness about remodeling and attract prospective customers.

Members will also find tips to get them started, including ideas for public events as well as how to use social media effectively and promote aging-in-place and green remodeling.

“This is a great opportunity for our members to promote the professionalism of remodeler members with NAHB,” said NAHB Remodelers Chairman Bob Peterson, CGR, CAPS, CGP and president of Associates in Building & Design, Ltd. in Ft. Collins, Colo. “Also, we are starting to see a small light at the end of the tunnel for the industry. With everyone’s support in promoting not only the benefits of remodeling in May, but year round, we can help give remodeling the extra kick it needs to get back on a strong footing.”

The materials in the kit can be downloaded and customized with information on remodeling from local areas.

Download "May Is National Home Remodeling Month" materials by visiting www.nahb.org/remodelingmonth.

For more information, email Kelly Mack at NAHB, or call her at 800-368-5242 x8451.

Learn How to Run a Successful Remodeling Company

The Paper Trail: Systems and Forms for a Well-Run Remodeling Company,” available through NAHB BuilderBooks, shows how to use proven management systems to run a successful remodeling company.

The publication includes a CD containing 160 essential forms and documents — culled from successful remodelers across the country — that you can customize to suit your business needs.

To view or purchase this publication online, click here, or call 800-223-2665.

'How to Find a Professional Remodeler' Brochures Available at BuilderBooks.com

"How to Find a Professional Remodeler," available at NAHB BuilderBooks, promotes the professionalism of your remodeling business by offering a wealth of valuable advice to customers on the process of selecting a remodeler.

The newly updated brochure highlights the before and after photos of the most frequently remolded rooms in the house.

To view or purchase this publication online, click here, or call 800-223-2665.




Also in This Issue