April 18, 2011
Nation's Building News

The Official Online Newspaper of NAHB

Sales and Marketing
Promote ‘New Homes Month’ With Free Online NAHB Resources
The Opportunity Knocks brochure is just one of many free resources members can download from the NAHB website to promote New Homes Month.

April is New Homes Month and NAHB has free resources available to members so they can highlight the benefits of homeownership and bring attention to the outstanding opportunities available in the current market — including competitive prices, near-record low interest rates and a good selection of homes to choose from — during this month-long celebration.

New homes today are better than ever before, with numerous features and amenities to accommodate today’s discerning home buyers and their busy lifestyles. New technologies, more efficient square footage and improved layouts make today’s new homes more comfortable and livable than at any time in the past.

New homes are also more energy-efficient. In fact, new homes built today are about twice as energy-efficient as those built just 20 years ago.

To help members take full advantage of New Homes Month, NAHB has developed a free, online promotional toolkit packed with resources and materials for builders and local associations to use throughout the month. 

The promotional toolkit — available to members only — includes a series of articles, advertisements, consumer flyers, banners and other resources to help maximize the effectiveness of New Homes Month.

Members can access the toolkit at: www.nahb.org/newhomesmonth.

The materials can also be used to promote spring home shows, parades of homes and other special events to promote housing.

For more information, email Gwyn Donohue at NAHB, or call her at 800-368-5242 x8447.

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